Senior Product-Led Growth Marketing Manager

At Webflow, our mission is to bring development superpowers to everyone. As the pioneer of the Website Experience Platform (WXP), we’re redefining how teams Build, Manage, and Optimize for the web — combining visual development, powerful content management systems, AI-driven personalization, seamless hosting, and end-to-end analytics in a single, unified platform. With AI at the core, Webflow helps teams move faster, create more performant digital experiences, and scale without heavy engineering support. From independent designers and creative agencies to global enterprises, hundreds of thousands of organizations use Webflow to turn ideas into reality — and to power what’s possible on the web.

We’re looking for a Senior Product-Led Growth Marketing Manager to own the vision, strategy, and roadmap of the “self-serve → enterprise” upgrade funnel end-to-end. You’ll blend analytical rigor with creative growth-hacking to build programs that convert lower-tier users into high-value Enterprise customers. You’ll partner deeply across Data Science, Product, Engineering, Sales, and Revenue Operations to launch experiments, optimize handoffs, and drive sustainable expansion. Your superpower is turning product behavior into commercial outcomes: discovering the signals that predict upgrade, expansion, validating them empirically, and operationalizing them via in-product experiences, lifecycle programs, and tight handoffs to Sales & Enablement.

This is a role for the hands‑on keyboard growth marketer who loves rolling up their sleeves to experiment—yet can also zoom out to set a forward‑thinking strategy that keeps Webflow ahead of rapid digital, plg, and AI innovation.

• Location: Remote-first (United States; BC & ON, Canada)
• Full-time
• Permanent
• Exempt
• The cash compensation for this role is tailored to align with the cost of labor in different geographic markets. We've structured the base pay ranges for this role into zones for our geographic markets, and the specific base pay within the range will be determined by the candidate’s geographic location, job-related experience, knowledge, qualifications, and skills.
  • United States  (all figures cited below are in USD and pertain to workers in the United States)
    • Zone A: $132,500 - $173,500
    • Zone B: $126,000 - $164,500
    • Zone C: $119,000 - 156,000
  • Canada (figures cited below are in CAD and pertain to workers in ON & BC, Canada)
    • Zone A: $149,500 - $196,000

This role is also eligible to participate in Webflow's company-wide bonus program. Target amounts are a percentage of base salary and vary by career level. Payouts are based on company performance against established financial and operational goals. 

Please visit our Careers page for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter.

• Reporting to the Director, Demand Generation

As a Senior Product-Led Growth Marketing Manager, you’ll … 

• PQL Strategy & Definition:
  • • Identify key actions, sequences, thresholds, and intent patterns that predict expansion opportunities
    • Define and maintain qualification frameworks and Product-Qualified Lead criteria—identify the in-product behaviors that signal readiness for expansion and enterprise engagement
    • Collaborate with Product, Data Science, and RevOps to align on tracking, scoring thresholds, and handoff processes
    • Continuously iterate on PQL signals to improve lead quality and conversion rates
• Program design & activation: Own program design end-to-end, translating signals into multi-surface programs (in-product nudges, lifecycle messaging, paid retargeting, sales triggers, website experimentation) that increase qualified lead generation, opportunity creation, expansion, upgrade, and iARR
• Experiment & Iterate: Design a rigorous test‑and‑learn roadmap with rapid A/B and multivariate tests; analyze results; iterate and scale winning experiments that improve full-funnel conversion
• Data Strategy & Analytics: Leverage product analytics (e.g. Pocus, Amplitude), CRM insights (e.g. Salesforce), Tableau dashboards to track performance & identify friction points, segment high-value cohorts, and forecast impact
• Analyze performance daily/weekly: produce insights on what’s working, what’s not, and actionable next steps. Maintain a living dashboard of KPIs tied to PQL, SQL, SAO (sales accepted opp), and revenue
• Cross-Functional Partnership: Collaborate with Data, Product, & Engineering to instrument growth levers and ship key features/IPNs; align with Sales & RevOps on routing, & Lifecycle on program cohesion to ensure friction-free hand-offs and full-funnel alignment
• AI Exploration: Prototype AI-driven workflows, content personalization, and PQL predictive scoring; stay curious about emerging AI tools to unlock new growth channels
• Playbook Development: Document processes, share learnings, and empower the broader team with scalable growth playbooks and dashboards
• Enterprise-Grade Execution: Ensure all programs align to enterprise-grade  security, compliance, and brand guidelines; maintain polished collateral and messaging

In addition to the responsibilities outlined above, at Webflow we will support you in identifying where your interests and development opportunities lie and we'll help you incorporate them into your role.

You’ll thrive as a Senior Product-Led Growth Marketing Manager if you:

• Bring 5+ years of product-led or performance marketing experience with strong SQL, Excel/Sheets, BI, and analytics platform skillsHave hands-on experience defining, testing, and refining PQL signals and scoring models
• Are skilled at working with large datasets and translating insights into clear actions and growth opportunities
• Combine strategic vision with creative execution, seeing the big picture while optimizing campaigns at a detailed level
• Embrace a growth hacker mindset—experiment rapidly, prioritize ruthlessly, and act with urgency
• Know how to market to and convert mid-market and Enterprise buyers, including navigating complex sales cycles
• Excel at cross-functional collaboration, partnering effectively with Data, Product, Engineering, Sales, and RevOps
• Understand B2B funnel metrics (MQL → SAO → SQO) and attribution modeling to inform decision-making
• Communicate with clarity—crafting compelling narratives and translating data into insights that resonate
• Stay curious and open to growth — actively building fluency in emerging technologies like AI to unlock creativity, accelerate progress, and amplify impact.

• Build lasting customer trust. We build trust by taking action that puts customer trust first.
• Win together. We play to win, and we win as one team. Success at Webflow isn't a solo act.
• Reinvent ourselves. We don't just improve what exists, we imagine what's possible.
• Deliver with speed, quality, and craft. We move fast because the moment demands it, and we do so without lowering the bar.

• Equity ownership (RSUs) in a growing, privately-owned company
• 100% employer-paid healthcare, vision, and dental insurance coverage for full-time employees (working 30+ hours per week) and their dependents. Full-time employees may also be eligible for voluntary insurance options where applicable in the respective country of employment
• 12 weeks of paid parental leave for both birthing and non-birthing caregivers, as well as an additional 6-8 weeks of pregnancy disability leave for birthing parents to be used before child bonding leave (note: where local requirements are more generous, employees receive the greater benefit); full-time employees also have access to family planning care and reimbursement
• Flexible PTO for all locations and sabbatical program
• Access to mental wellness and professional coaching, therapy, and Employee Assistance Program
• Monthly stipends to support work and wellness
• 401k plan or pension schemes (in countries where statutorily required), and other financial wellness benefits, like CPA and financial advisor coverage

Temporary employees may be eligible for paid holiday and time off, statutory leaves of absence, and company-sponsored medical benefits depending on their Fixed Term Contract and their country/state of employment.

At Webflow, equality is a core tenet of our culture. We are an Equal Opportunity (EEO)/Veterans/Disabled Employer and are committed to building an inclusive global team that represents a variety of backgrounds, perspectives, beliefs, and experiences. Employment decisions are made on the basis of job-related criteria without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other classification protected by applicable law. Pursuant to the San Francisco Fair Chance Ordinance, Webflow will consider for employment qualified applicants with arrest and conviction records.

Not ready to apply, but want to be part of the Webflow community? Consider following our story on our Webflow Blog, LinkedIn, X (Twitter), and/or Glassdoor. 

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Upon interview scheduling, instructions for confidential accommodation requests will be administered.

To join Webflow, you'll need a valid right to work authorization depending on the country of employment.

If you are extended an offer, that offer may be contingent upon your successful completion of a background check, which will be conducted in accordance with applicable laws. We may obtain one or more background screening reports about you, solely for employment purposes.

For information about how Webflow processes your personal information, please review Webflow’s Applicant Privacy Notice.