Senior/Product Manager - Rare Hematology

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Job Description
Job Title: Product manager
Location: Bangkok, Thailand
About the role:
To develop and implement a consistent and integrated marketing and sales strategy for a group of the organization's products/services in order to meet established sales or market share targets.
How you will contribute:
1. Planning and Objective Setting

• To develop annual brand plan aligned with regionally created strategic guidance and fully reflected dynamic healthcare environment in the market.

- To direct and perform all aspects of product development, product changes and product promotions including development procedures, specifying components, packaging and header design, product positioning, pricing, catalog and sell sheet copy, training aides and point of purchase merchandisers.
- To allocate resources, budget and schedule marketing and advertising activities according to the importance of each product/service in the organization's overall marketing strategy for product/service line.

• To develop KOLs plan with Medical team to initiate product opportunities.
• Develop quarterly "plan of action" and optimally allocate resource to make sure impactful and flawless implementation in the market
• To prepare product supply volume forecast by working with supply chain manager to ensure product availability

2. Execution of works

• To manage and communicate sales information and product changes both internally and externally. Also to work with Medical Affairs to educate and train salespeople on disease, product knowledge and competitor's information, presents brand strategies, campaign and key messages, also coordinates with Training Manager to ensure they are able to deliver key messages to the right target customers and handle basic objections through sales certification.
• To regularly perform market research, pricing and competitive analysis by customer segment and recommend strategies in order to improve market position, improve quality or reduce costs. To monitor, analyze, and evaluate market trends, consumer behavior, and competitor activity to identify market opportunities for the products/services
• To implement and monitor the effectiveness of all marketing activities in order to improve on marketing strategy/plan. Join planning reviews "Business and territory plan and provide feedback to ensure consistency alignment.
• To understand the competitive landscape and identify tender opportunities. You will develop tailored bid strategies aligning with company goals and tender requirements, while ensuring all documentation complies with standards, including pricing and legal terms.
• To monitor, analyze, and evaluate product performance, sales volume, revenue and customer feedback to generate new product ideas, identify product/service features that need to be changed to meet customer needs, and liaise with other areas of the organization (for example production, research and development) to implement these changes.
• To Establish and maintain relationship with National KOLs as well as key stakeholder e.g. health authorities, associations, hospital key decision makers for the sake of business performance.
• Fully utilized regionally developed promotional materials and creates locally specific materials in line with local requirements (RA, MA, Compliance)

3. Collaborative Working (Internal & External) for Result

• To establish and maintain relationships with internal and external to help facilitate the timely completion of projects or brand plan.

What you bring to Takeda:
Education:
Bachelor's degree (MBA is a plus)
Major:
Pharmacy or related field
Experience:
5 years pharmaceutical industry commercial experience, including 3 years in product marketing
General Basic information
English language:
Good command (written, spoken) and working knowledge
CGFR level B1
Computer:
Good at MS-Office (Word, Excel, PPT)
Other; please identify:
Travelling requirement -
Frequent travel 20% time within country and Asia Pacific region, with occasional travel to other international locations
More about us:
At Takeda, we are transforming patient care through the development of novel specialty pharmaceuticals and best in class patient support programs. Takeda is a patient-focused company that will inspire and empower you to grow through life-changing work.
Certified as a Global Top Employer, Takeda offers stimulating careers, encourages innovation, and strives for excellence in everything we do. We foster an inclusive, collaborative workplace, in which our teams are united by an unwavering commitment to deliver Better Health and a Brighter Future to people around the world.
Empowering our people to shine:
Takeda is proud in its commitment to creating a diverse workforce and providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, parental status, national origin, age, disability, citizenship status, genetic information or characteristics, marital status, status as a Vietnam era veteran, special disabled veteran, or other protected veteran in accordance with applicable federal, state and local laws, and any other characteristic protected by law.
Locations
Bangkok, Thailand
Worker Type
Employee
Worker Sub-Type
Regular
Time Type
Full time