Senior Product Marketer

About Mitsogo | Hexnode

Mitsogo is a global organization that highly values the contributions of each employee. Our ability to attract top talent is a testament to our commitment to fostering a sense of belonging for everyone. We recognize the rapid evolution of technology and society that impacts our industry, and we prioritize equipping our employees with diverse opportunities and empowering them with a wide range of skills.

Hexnode, the Enterprise software division of Mitsogo Inc., was founded with a mission to simplify the way people work. Operating in over 100 countries, Hexnode UEM empowers organizations in diverse sectors. Fuelling the transformation to a seamless ecosystem of connected tools, Hexnode is revolutionizing the enterprise software and cybersecurity landscape.

Job Overview:

We are seeking a Product Marketer with a strong foundation in content strategy and copywriting to drive the go-to-market success of our UEM solutions. This role is ideal for a creative storyteller who can translate complex technical concepts into compelling narratives that resonate with diverse audiences. You will collaborate closely with Product Management, Sales, and Customer Success to ensure our messaging is clear, consistent, and impactful across all touchpoints.

About the Role

We’re looking for a Senior Product Marketer with a strong focus toward Product-Led Growth (PLG) and Demand Generation in B2B SaaS. You’ll manage the intersection of product, growth, and revenue—owning how we research user needs, position features, drive adoption in-product, and connect inbound + outbound into a single, measurable engine.

This role is ideal for someone who can blend product sense + analytics + crisp messaging + campaign execution, and who enjoys working cross-functionally with Product, CS, Sales, and RevOps.

Responsibilities

1) Product-Led Growth (PLG)

• Lead product and feature research to uncover user needs, friction points, and adoption opportunities.
• Own product analytics and reporting, including:
  • Building and maintaining dashboards for CS and PM teams
  • Creating monthly performance readouts for leadership
  • Maintaining/upkeeping tools like Pendo, HubSpot, Intercom, Salesforce
• Develop and execute strategy for in-app communications, including:
  • Product tours, feature announcements, surveys, and contextual guidance
  • NPS strategy to turn customer feedback into actionable insights
  • Route feedback pipelines into Product/PM processes

2) Demand Generation & Revenue Enablement

• Unify inbound and outbound into one coordinated engine.
• Build and scale automated inbound and outbound engines with clear handoffs and attribution.
• Employ Marketing Automation to connect siloed tools and create a cohesive growth workflow that utilizes available channels.

3) Go-to-Market (GTM) Strategy

• Lead product launch planning and execution, with a strong focus on content-driven campaigns.
• Develop positioning and messaging frameworks grounded in:
  • Market and competitive insights
  • Persona pain points and outcomes
  • Product differentiation and proof points
• Partner with Product, Sales, CS, and Marketing to ensure cohesive storytelling across channels:
  • Website, email, in-app, enablement, webinars, outbound sequences, etc.

4) Copywriting & Communication

• Craft compelling copy for:
  • Product launches and release comms
  • Customer lifecycle messaging (onboarding, adoption, expansion)
• Translate technical features into benefit-led messaging tailored to target personas.
• Build and deliver engaging assets like:
  • Demos, webinars, training materials (internal + external)

Requirements

Must-Have

• 2–4 years experience in Product Marketing with a strong emphasis on:
  • Product-Led Growth [PLG] (Product Analytics, In-App Strategies)
  • Demand Generation & Marketing Automation
  • B2B (SaaS preferred)
• Strong analytical capability: can define metrics, build dashboards, interpret behavior, and turn insights into actions.
• Strong writing and narrative ability: can turn product details into clear, persuasive, persona-specific messaging.
• Comfortable working cross-functionally and driving execution across teams.

Nice-to-Have

• Hands-on experience with tools like Pendo, HubSpot, Salesforce, Intercom, Outreach, etc.
• Domain experience in UEM, cybersecurity, or enterprise software
• Familiarity with enterprise buyer + user dynamics (multi-stakeholder, security reviews, IT admins, etc.)