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Your main mission will be to help us deliver our value proposition to the right audiences by crafting go-to-market strategies, ensuring product-market fit, and positioning our products effectively in a competitive landscape. You will be responsible for identifying the right target market, defining our product features’ value proposition, and creating promotional 360 campaigns. You must obtain an in-depth knowledge and understanding of our key products, brand, and market trends, as you will be working closely with the rest of the marketing team to ultimately strengthen brand recall and increase sales.
Job Responsibilities
- Conduct market research and competitor analysis to optimally drive product awareness across all marketing channels. Create a deep understanding of customer pain points, motivations, and behaviors. Clear and early identification of market trends, and opportunities. Our product features awareness and perception.
- Develop compelling product positioning and messaging frameworks based on user insights, competitive analysis, and product differentiation that resonate with target audiences.
- Lead the go-to-market planning and execution for product launches and feature releases. Partner closely with Brand/Comms, Media, Influencers, Product and Design to ensure alignment with business objectives. Create consistent and compelling messaging across all channels.
- Collaborate with the Product team and Marketing leadership to drive and prioritize the product roadmap based on PMF, growth potential and ICE.
- Define ideal Marketing support level for each product. Define criteria for each tier of support.
- Support the Lifecyle Marketing team on channels definitons and on implementing the best and most efficient strategy
- Lead the Product-themed Landing pages for state-of-the-art messaging/positioning and optimal SEO. Work closely with creative teams to manage execution E2E.
- Define and refine target customer segments, including students, professionals, non-native English speakers, and more. Tailor marketing strategies to different segments to maximize engagement and adoption.
- Establish key metrics and measure the success of marketing campaigns and product launches. Use data-driven insights to iterate and optimize strategies.
Ideal Candidate
- Proven track record of cresting and executing GTM plans for product launches.
- A Bachelor’s Degree and/or Master’s Degree in marketing, advertising, mass communications, or any related field.
- At least 8+ years of experience in a marketing role. At least 3 years in the Product Marketing area.
- Has subject matter expertise in our product and industry.
- Experience with B2C product and industry mandatory. Additional experience with B2B is preferred.
- Has the ability to solve complex problems and make informed decisions.
- Experience as a Team manager. Geographically dispersed team management experience is a plus.
- Leadership: Lead, mentor, and motivate a team to achieve individual and departmental goals.
- Performance Monitoring: Set performance metrics and conduct regular reviews to ensure high productivity and quality standards.
- Excellent written and verbal communication skills in English.
- Excellent teamwork skills.
- Excellent interpersonal and collaboration skills.
- Excellent project management skills and organization.
Benefits & Perks:
- Competitive salary
- Equity
- Annual performance bonus
- Health insurance coverage (7 Lacs for self and family)
- Life Insurance 3X the CTC
- Accidental Insurance 3X the CTC
Learning
- Learning and Development Policy Reimbursement of Courses
Flexibility
- Privilege Leave
- Paid Leaves
- Casual Leaves
- Mandatory Leaves
- Special Leaves
- Flexible Holiday
- Menstrual Leaves
- Maternity Leaves & Flexible Paternity Leave
- Compassionate Leave
- Marriage Leave
Work From Home
- Workstation Setup Reimbursement
- Internet Bill Reimbursement
- Remote-friendly culture
Fun
- Quarterly team and city meetings
- Annual Workations
Research shows that candidates from underrepresented backgrounds often don't apply for roles if they don't meet all the criteria. We strongly encourage you to apply if you're interested: we'd love to learn how you can amplify our team with your unique experience!
This role is eligible for hire in India.
We are a virtual-first company and have employees dispersed throughout the United States, Canada, India and the Netherlands. We have a market-based pay structure that varies by location. The base pay for this position is dependent on multiple factors, including candidate experience and expertise, and may vary from the amounts listed. You may also be eligible to participate in our bonus program and may be offered benefits, and other types of compensation.
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