The Senior Product Marketing Manager at HG Insights will collaborate with product, sales, and marketing teams to create compelling content that resonates with target audiences. Responsibilities include market analysis, content creation, positioning products, and supporting go-to-market strategies. The role requires strong project management skills and effective communication to drive customer adoption and differentiate products.
Job Title: Sr, Product Marketing Manager
Department: Product Marketing
Division: Marketing
HG Insights is a leader in revenue growth intelligence, providing data-driven insights that help businesses make strategic decisions about technology investments and market opportunities. We transform raw data into actionable intelligence that drives revenue growth and competitive advantage for our customers. As a key member of the marketing team, you will collaborate with product, marketing, and sales teams to create compelling messaging and content that resonates with our target audiences. The ideal candidate is a strategic marketer with strong project management skills, excellent communication abilities, and a track record of developing and executing marketing strategies that articulate our value proposition, differentiate our products in the market, and drive customer adoption.
What You'll Be Responsible For:
- Align with Product and Sales teams on product strategy, roadmap, and messaging and to identify key value drivers and launch timing that have GTM implications.
- Conduct market analysis to obtain an understanding of the competitive landscape, help establish product differentiators and create competitive battlecards.
- Differentiate and position HG Insight’s product offering as compared to that of the competition.
- Maintain website with more content & collateral to educate passive buyers
- Be the voice-of-the-customer internally and bring insights on how customers use the product to solve their pain points, and help articulate how to track the KPIs to measure the benefits.
- Stay current on the market trends and research reports, and create new webinar content to educate prospects on a regular basis.
- Generate thought-leadership content to influence HG Insight’s perception as an innovative technology vendor.
- Create product collateral, datasheets, and pitch decks, explainer videos to position key differentiators that can be leveraged in sales cycles.
- Collaborate with product leaders and sales leaders to formulate optimal pricing strategies.
- Create sales collaterals and tools that align with the buying process and help move prospects & and customers through the sales cycle.
- Support the go-to-market plan with relevant product content creation and oversee the content across platforms.
What You’ll Need:
- 5+ years of product marketing experience, preferably in B2B technology, data solutions, or SaaS.
- Proven track record of developing successful product positioning and messaging frameworks.
- Exceptional communication skills with the ability to translate complex technical concepts into clear customer benefits.
- Experience working with demand generation and sales teams to drive lead generation and pipeline progression.
- Strong project management skills with the ability to handle multiple initiatives simultaneously and attention to detail.
- Experience in content creation, and understanding buyer journey.
- Excellent communication, collaboration, and presentation skills.
- Ability to work independently and cross-functionally in a fast-paced, global environment.
- Experience in market/technology intelligence, competitive intelligence, or data analytics industry a plus
- Bachelor’s degree in Marketing, Business, or a related field (MBA preferred).
Why Join HG Insights?
- Be part of a dynamic, fast-growing enterprise SaaS company.
- Work with an innovative team driving AI-powered revenue growth intelligence solutions.
- Enjoy career growth opportunities in a high-impact role.
- Competitive salary and comprehensive benefits package.
- Collaborate with global teams based in the USA and UK.
- Collaborative and innovative work environment.
- Opportunities for professional development and learning.
If you're passionate about product marketing and looking to make an impact in a leading B2B SaaS company, we’d love to hear from you!
HG Insights is an equal opportunity employer and values diversity at all levels.
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