Lead and coordinate product planning and marketing activities for Europe: manage product competitiveness analysis, maintain product specifications, support digital/AI tools and Power BI reporting, coordinate specialists, act as product helpdesk, and support launch readiness.
Senior Product Planning & Marketing Specialist
Location: India
Reporting Line: Product & Marketing Manager – Europe
Role Purpose
This role leads and coordinate Product Planning & Marketing support activities for the European region, ensuring high‑quality delivery of product competitiveness analysis, product specification management, and digital tools support. The position is responsible for guiding and coordinating specialists, ensuring that product assumptions, configurations, and commercial specifications are accurate, consistent, and aligned with European market requirements.
Key Responsibilities
Team Coordination & Delivery Management
- Coordinate a team of Product Planning & Marketing specialists
- Ensure quality, consistency, and timeliness of all deliverables
- Provide guidance, structure, and prioritization of activities
Product Planning & Competitiveness
- Support preparation of product milestone materials including:
- Product Value Competitiveness analysis
- Charts, competitive landscapes, and benchmarks
- Detailed market pricing assumptions analysis and summaries
- Support country mix, pricing, volume, positioning assumptions
- Conduct regular product and competitor reviews and ad‑hoc studies
Product specification specialist
- Create and maintain Product specifications in Nissan internal IT systems for AMIEO
- Build Product specifications based on approved buildable configurations, market restrictions, regulations.
- Update Product specifications following product changes.
- Act as key point of contact (Markets) for all Product specifications content
Coordination & Knowledge Management
- Act as first‑level Product and Marketing helpdesk for markets and HQ
- Maintain structured product and benchmark libraries
- Answer basic product and specification FAQs
Digital, AI & Visualization
- Support AI tool reviews, recommendations, and simple agent development
- Prepare Power BI dashboards for product, competitiveness, and management reporting
Launch Support
- Support Trial cars ordering, allocation, and data readiness for launch events
Required Skills & Experience
- Educational qualification: B.E. (Bachelor of Engineering) or B.Tech (Bachelor of Technology)
- 5–8 years of experience in Product Planning, Product Marketing, Business Analysis, or Market Intelligence
- Experience in coordinating cross-functional teams or activities
- Strong analytical skills with ability to manage large datasets
- High proficiency in Microsoft Excel
- Power BI experience (strong advantage)
- Systematic, structured, and detail‑oriented mindset
- Good communication skills
- Good business‑level English
- Automotive industry experience is a strong plus
Working Model
- Role based in India
- Regular interaction with European teams (time‑zone overlap required)
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