Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab’s cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production.
Role Summary:
We are looking for a Senior Project Manager to lead the end-to-end creative lifecycle for Direct Response (DR) performance campaigns across key APAC markets, including Japan, Australia, India, and Taiwan. In this role, you will be the bridge between creative strategy and technical media execution, ensuring that high-performing assets are delivered with precision and speed. We are looking for a hybrid expert who understands the nuances of media platforms and the rigour of creative production. If you are an operational powerhouse who can navigate complex stakeholder landscapes and turn performance data into actionable creative pivots, you will thrive in this fast-paced regional team.
This role requires you to work in an APAC-friendly time zone, starting at 7:00 a.m. IST.
Role:
- End-to-End Asset Management: Lead the production, localisation, and delivery of DR creative assets for major product launches, ensuring all files are delivered on time for SEM, Display, Video, and Social channels.
- Toolkit Localisation & Compliance: Facilitate the adaptation of global creative toolkits for local markets, ensuring all video and display assets meet linguistic accuracy and legal compliance requirements.
- Media Technical Assurance: Guarantee that all creative outputs meet strict technical specifications for various ad formats and troubleshoot delivery issues with agency and platform partners.
- Agency & Workflow Oversight: Own the day-to-day relationship with media and creative agencies, managing briefs, feedback loops, and production timelines against tight Service Level Agreements (SLAs).
- Cross-Functional Alignment: Act as the central liaison between regional performance marketing, local PMMs, CRM teams, and legal departments to align messaging with production schedules.
- Operational Process Improvement: Drive efficiency by refining intake processes, establishing fixed turn-around times (TATs), and formalising trafficking deadlines to streamline the production pipeline.
- Budget & Scope Tracking: Monitor creative production budgets and scope, proactively escalating financial risks to regional leads to ensure projects remain within constraints.
- Creative Strategy & Testing: Develop and execute regional learning agendas, including A/B testing for messaging, creative types, and audience cohorts to drive better performance.
- Performance Analysis: Synthesise creative performance data from media agencies into actionable insights, informing future creative refreshes and campaign pivots.
- AI & Innovation Pilotage: Evaluate and pilot emerging creative production tools and AI platforms, such as Gemini and WPP Open, to scale DR creative and drive workflow innovation.
You:
- BA/BS degree or equivalent experience in Business, Marketing, or Education
- 6+ years of experience managing the end-to-end production of Direct Response (DR) creative assets for digital media platforms, including Google Ads, DV360, YouTube, and Meta.
- Proven ability to deliver diverse asset formats, ranging from static imagery and animated HTML5 banners to video cutdowns and end cards.
- Extensive experience managing external creative and localisation agencies, ensuring high quality, brand adherence, and delivery against strict SLAs.
- Skilled in overseeing complex localisation processes, specifically adapting global assets to meet the cultural and linguistic nuances of APAC markets.
- Expertise in project management techniques, with a focus on managing complex timelines, setting priorities, and troubleshooting logistical hurdles.
- Deep familiarity with marketing compliance, ensuring all creative assets meet legal and brand safety standards.
- Strong stakeholder management skills, with a track record of acting as the central liaison for complex regional creative workstreams.
- Experience in defining and launching performance-based creative tests to derive actionable insights and strategic recommendations.
- Ability to synthesise performance data to inform campaign optimisations and future creative refreshes.
- Understanding of performance marketing channels and metrics beyond the scope of creative production.
- A proactive interest in exploring and piloting AI or automation tools for creative production, copy generation, and workflow optimisation.
- Prior experience navigating the nuances of the APAC region, particularly JP, AU, and IN markets; fluency in a relevant regional language is a significant advantage.
- Exceptional verbal and written English communication and presentation skills.
Please note: due to the high volume of applications, only successful candidates will be contacted with a follow-up introduction email. If you do not receive an email from Maker Lab, your application has been unsuccessful this time around. Look out for future roles! By submitting your application, you consent to the collection, use and disclosure of your data by the Maker Lab team for the purposes of your application. Where your application contains personal data of third parties, you confirm that you have obtained all necessary consents to provide the Maker Lab team with such personal data and that we may collect, use and/or disclose such data in accordance with the Personal Data Protection Act 2012.
