Senior Specialist ABM

What Your Impact Will Look Like:

Campaign calendar & delivery: Build, launch, and run full-funnel ABM campaigns across email, outbound, and sales-assist channels. Own outcomes & ensure things run on strict timelines.
Cross-team coordination: Run standups/syncs with Sales, SDRs, Product Marketing, and Ops. Ensure every team has clarity on what they owe and by when. Escalate blockers immediately.
Launch readiness: QA every touchpoint. Ensure SDRs and AEs have sequences, talking points, and collateral before a campaign goes live. 
Testing & optimisation: Own outcomes from all campaigns & run A/B tests on copy, creatives, and cadences. Monitor performance daily and make adjustments in real time — no campaign runs on autopilot.
Tracking & reporting: Own dashboards in HubSpot. Report weekly on pipeline influence, engagement rate, conversion, and CAC. Derive insights and create actionables to optimize campaign performances weekly. 
Playbook documentation: Turn every launched campaign into a repeatable playbook — audience, channels, assets, timelines, benchmarks — so the next one ships faster.
How Success Is Measured
Campaigns ship on time: Every campaign launches on the committed date with all dependencies closed.
Teams stay in sync: No missed handoffs; blockers surfaced and resolved within 24 hours.
Pipeline moves: Measurable increase in pipeline influence and engagement-to-conversion rates.
Continuous optimisation: Weekly data reviews produce at least one concrete change per campaign.
Playbooks exist: Every campaign type documented as a reusable playbook once the campaign is successful

What You’ll Bring To The Team:

• 3+ years in B2B SaaS demand-gen / ABX campaign management with hands-on execution ownership of different channels (not strategy-only roles)
• Working proficiency with HubSpot (or equivalent MAP), Salesforce, and at least one outbound/enrichment tool (Smartlead, Clearbit, Apollo, Clay)
• Experience coordinating campaign delivery across Sales, SDR, and Marketing teams — you have held people to deadlines
• Strong understanding of B2B buying cycles, technical personas, and ICP-driven segmentation
• Metrics-first mindset: you test, measure, optimise, and document
• Comfortable operating autonomously in fast-paced, high-growth environments where urgency is the default

How We Care For Our Sprinters :

Work wherever you are: We’re 100% remote, so you get to choose if you want to work from home, cafe, hills or beaches.
Co-working, on the house: If co-working is your jam, we offer a generous annual allowance of up to INR 14,000 annually* for social working.
We care about your learning: We are invested in seeing you grow, and commit USD 1000 annually to help you level up your skills.
We count your spark, not your leaves: We care about you not just as an employee, but as a person. So if you need a reset, make use of Unlimited leaves.
Your Safety Net, Woven in: We take care of the what-ifs. From health insurance with coverage up to INR 10 lakh for you and your family, to accident protection of an additional INR 10 lakh, and life insurance worth 3× your annual salary, our benefits wrap you and your family in protection so you can focus on thriving.
Workspace setup of your dreams: Work from anywhere, and if that’s home, we’ll chip in INR 35,000 to help you create a space that’s as effortless as your workflow.
Inclusion & Diversity -
 
Sprinto is an equal opportunity employer and does not discriminate on the basis of race, colour, religion, gender, sexual orientation, age, disability, or any other protected status. You are welcome at Sprinto for who you are, and we encourage you to bring your complete selves to work. Our culture is built on the strength of diverse thinking — when people with different perspectives, ideas, and ways of solving problems come together, it fuels collaboration and accelerates our mission.
 
At Sprinto, we are passionate about inclusivity and making sure our entire recruitment process is accessible to everyone. Please share your request for reasonable accommodations at any stage of the application or interview process; we want to ensure everyone feels heard and seen.