Job Description
The SEO Digital Strategy Associate will have a passion for learning, collaboration with a desire for operational excellence. The ideal candidate will have hands on experience SEO strategies, processes, analytics and in meeting/exceeding goals and campaign KPIs. This individual will lead the daily execution of SEO optimization and content strategy and well as contributing to new product offerings
Job Summary
As a Digital Strategy Associate in the Employee Experience (EX) Content team, you will be responsible for helping plan, execute, manage and measure internal search campaigns across JPMChase's 350,000+ employee base. In this role you will be asked to develop and execute local, national, and international strategies to reach a global workforce and advise senior leadership on how to best meet their marketing objectives.
The SEO Digital Strategy Associate will have a passion for learning, collaboration with a desire for operational excellence. The ideal candidate will have hands on experience SEO strategies, processes, analytics and in meeting/exceeding goals and campaign KPIs. This individual will lead the daily execution of SEO optimization and content strategy and well as contributing to new product offerings.
Job responsibilities
- Plan, execute, manage and measure search campaigns in collaboration with Employee Experience content, marketing, and communication teams
- Manage all SEO activities including but not limited to: content strategy, link building and keyword strategy, content production for optimal search engine performance
- Provides guidance through strategic and tactical input to development teams to ensure SEO best practices
- Leverage SEO tools, including Adobe Analytics to increase internal search rankings
- Research performance and analytics data, developing key insights for quarterly and annual business reviews
- Provide analysis, QA and insights for monthly reports
Required qualifications, capabilities, and skills
- 4 year college degree or equivalent work experience required
- Minimum 3 years of experience in search engine marketing and proven experience as an SEO specialist
- Strong data analytics and marketing strategy background
- High-level proficiency in Microsoft Office, particularly Excel and PowerPoint
- Ability to evaluate problems and determine the resources necessary to develop effective solutions
- Exceptional oral, written and presentation/communication skills
- Excellent interpersonal skills, and eagerness to work as member of a team
Preferred qualifications, capabilities, and skills
- Experience working with Google Analytics or Adobe Analytics as an SEO specialist. High-level proficiency in Adobe Analytics
- Experience working with a content management system
- Understanding of search engine algorithms
- Experience working with CSS, HTML, etc.
About Us
JPMorganChase, one of the oldest financial institutions, offers innovative financial solutions to millions of consumers, small businesses and many of the world's most prominent corporate, institutional and government clients under the J.P. Morgan and Chase brands. Our history spans over 200 years and today we are a leader in investment banking, consumer and small business banking, commercial banking, financial transaction processing and asset management.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.
About the Team
Our professionals in our Corporate Functions cover a diverse range of areas from finance and risk to human resources and marketing. Our corporate teams are an essential part of our company, ensuring that we're setting our businesses, clients, customers and employees up for success.
Human Resources plays a critical role in driving the employee experience, shaping the firm's culture and building a diverse and inclusive workforce. We are a strategic partner to the business - working with leaders across the firm to hire, develop and retain the best people and help meet business goals. Together, we foster a work environment in which our people are supported, feel like they belong and are able to make an impact through their work. We develop and deliver a suite of products and services that help make JPMorgan Chase an employer of choice and drive our business forward.
