Dentsu Creative

SME Trainer- Media Effectiveness

Reposted 22 Days Ago

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In-Office

7 Locations

Mid level

In-Office

7 Locations

Mid level

The SME Trainer for Media Effectiveness designs and delivers training on media analytics, guides teams on campaign measurement, mentors staff, and leads workshops in SQL and Python.

The summary above was generated by AI

We are seeking a highly skilled and passionate SME Trainer – Media Analytics with a strong background in digital media performance and Media analytics. This role is ideal for a professional with hands-on experience in Search, Social, Display, Programmatic media channels, combined with deep technical capabilities in SQL, Excel, Tableau, Power BI, and Python.

Job Description:

Design and deliver training modules on media analytics concepts, tools, and platforms.
Serve as a Subject Matter Expert (SME) on digital media performance – including Search (Google Ads, Bing), Social (Meta, LinkedIn, X), Display, and Programmatic channels (DV360, The Trade Desk).
Guide cross-functional teams on campaign measurement frameworks, KPI tracking, attribution modeling, and media optimization.
Mentor analysts and managers on best practices in reporting, dashboarding, and insight generation.
Develop and maintain internal documentation, SOPs, and knowledge libraries for media analytics workflows.
Create case studies and real-world projects for hands-on training sessions.
Collaborate with data engineering, media, and strategy teams to identify gaps and improve training effectiveness.
Lead technical workshops in SQL, Python (for data cleaning, automation, modeling), Tableau/Power BI (dashboard creation), and Excel (advanced functions, macros).

Location:

DGS India - Gurugram - Golf View Corporate Towers

Brand:

Paragon

Time Type:

Full time

Contract Type:

Permanent

Top Skills

Excel

Power BI

Python

SQL

Tableau

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