Leads and mentors a social media team while developing, executing, and optimizing cross-platform campaigns. Manages client relationships, coordinates with cross-functional teams, analyzes campaign performance, prepares reports, and aligns social strategies with business goals. The role also delegates work, supports team development, monitors industry trends, and drives a collaborative, creative environment.
- Lead and mentor a diverse team of copywriters, social media specialists, and influencers marketing professionals.
- Develop and execute comprehensive social media strategies that align with the company's goals and client requirements.
- Delegate tasks efficiently, ensuring effective utilization of team members' skills and expertise.
- Drive communication and collaboration within the team to foster a creative and cohesive work environment.
- Oversee the planning, execution, and optimization of social media campaigns across various platforms.
- Stay up-to-date with the latest trends, developments, and best practices in social media marketing.
- Manage client relationships, ensuring clear communication and timely updates on campaign progress.
- Analyze campaign performance metrics and prepare insightful reports for clients and senior management.
- Work closely with cross-functional teams to integrate social media strategies with broader marketing efforts.
- Continuously assess and improve the team's performance, identifying opportunities for growth and development.
Requirements
- Minimum of 3-4 years of experience in social media marketing, with proven expertise in handling and leading a team.
- Excellent communication skills, both written and verbal
- Ability to articulate ideas and strategies effectively
- Compassion, strong team-building skills, and a supportive attitude Intent to promote a collaborative and inclusive work environment within the social media team.
- Strong strategic thinking and analytical capabilities
- Demonstrated experience in managing client relationships and delivering successful results
- In-depth knowledge of various social media platforms, their algorithms, and best practices
- Ability to showcase exceptional results in social media marketing campaigns.
- Willing to work in a fast-paced environment, handling multiple projects and deadlines
- Creative mindset and a passion for staying updated with the latest industry trends and advancements
echoVME Chennai, Tamil Nadu, IND Office
Chennai, Tamil Nadu, India
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