The Sr. Insight Analyst analyzes data to assess client tactics, provides recommendations, prepares reports, and ensures accuracy in multiple projects while fostering client collaborations.
This position is responsible for independently analyzing existing primary and secondary data provided by clients or secondary sources to determine the efficiency and effectiveness of various client tactics. The Sr. Insight Analyst handles multiple projects simultaneously while ensuring accuracy and timeliness are not compromised. The position supports clients through regular and ad hoc reporting and works provide value-added ideas and recommendations for future efforts.
What you will do:
- Perform data analyses on various topics, from the determination of analysis goal to delivery of key insight and conclusions. Develops recommendations to improve future tactics and keep the client on strategy.
- Prepare specific program deliverables – presentations, graphs, reports, and dashboards using software tools provided on a regular or ad hoc basis.
- Present findings, strategies, and ideas to teammates with confidence and clarity.
- Prepare for client meetings/conferences of varying levels of granularity via summaries of learning points or attending client meetings.
- Partner and develop collaborative relationships with Client Partnership, Strategy, Data, Digital, and Media on developing effective and efficient solutions to client needs.
- Provide reporting on industry trends and competitive trends as needed.
- Develop an understanding of the client, the client’s customer, and the client’s strategic goals and how the marketing plan accomplishes the goals using discretion to determine the best method of analysis.
- Work with client partnership teams and strategists to identify Client KPIs and determine how to best track those within reports and analytics.
- Perform ad-hoc analyses when requested by Client, client partnership leads, or strategists.
- Identify new ideas and opportunities for analytic projects. Review current analytics reporting to identify opportunities for optimization and innovation.
- Earn and keep teammates’ respect and confidence as a trusted advisor, bringing value through a strong commitment to success, consistent performance, and the ability to develop a wide range of ideas and solutions.
- Continuously work to professionally advance, and upgrade knowledge and skills through available reading, courses, and seminars.
- Act as an ambassador for Ansira at all times, understanding Ansira’s offering in order to maximize Client opportunities, and positively and professionally representing the agency.
- Perform other duties and responsibilities as assigned.
- Must be available for limited travel
Background and Experience:
- Bachelor's Degree in a related field; MBA a plus.
- 4-7 years experience with marketing, consumer insight, and web analytics.
- Strong quantitative, analytical, and problem-solving skills. Knowledge of marketing database systems. Ability to work autonomously.
- Proficiency in math and analytical skills, as well as overall interest in and understanding of consumer behavior.
- High proficiency in all MS Office products, especially Excel, experience with data visualization tools like Tableau or PowerBI. Proficiency in SQL, Alteryx, and other languages/tools to help with data mining considered to be a plus but not required.
- Digital reporting - proficiency in a site analytics platform such as Google Analytics or Adobe Analytics.
- Excellent attention to detail. Ability to identify and diagnose data inconsistencies and errors. Reporting and analysis require data from multiple sources and require intense scrutiny of accuracy and reconcilability.
- Must love people as well as data - this position will interact and communicate with many different teams with varying understanding of data and analytics. Must be a strong communicator of complex concepts and analysis - with a wide variety of audience knowledge.
- Strong multi-tasking skills: must be able to balance multiple analytical projects, partners, vendors, and timelines. Ability to reprioritize, seamlessly communicating the required changes and impacts to all affected parties.
- Anticipates internal hurdles and course-correct to prevent inefficiency in work.
- An inherent sense of curiosity.
Top Skills
Adobe Analytics
Alteryx
Excel
Google Analytics
MS Office
Power BI
SQL
Tableau
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