Purpose
As part of the Creative Unit, you will support and execute creative tactics defined by the PODs across multiple channels, including paid media, EDMs, UI/UX landing pages, and social media content. You will work closely with Copywriters, Performance Marketers, Product Designers, and AI Engineers to translate strategic direction into high-quality, conversion-focused static and motion creatives.
This is a maker’s role, not a strategist’s. It is ideal for a designer who understands what drives performance in paid media, enjoys rapid experimentation, and is motivated by producing best-in-class creatives that scale across platforms.
The Graphic Designer (Static & Motion) plays a critical role in driving creative performance, innovation, and consistency across Valerie’s brand portfolio — ensuring every asset is platform-native, on-brand, and built to convert.
Accountabilities
Collaborate with Creative, Product, and Performance teams to deliver high-impact paid media creatives across Valerie brands and investment portfolios.
Drive creative quality and innovation for performance campaigns, balancing speed with execution excellence.
Apply platform best practices, creative hygiene, and performance learnings consistently across outputs.
Make day-to-day creative decisions aligned with Valerie’s values, creative frameworks, and brand standards.
Creative Execution (Paid Media Focus)
Translate POD briefs into high-performing static and motion creatives for paid acquisition and retention campaigns.
Produce cross-channel assets, including:
Paid social ads (Meta, TikTok, YouTube)
Short-form motion videos and animated ads
EDM and lifecycle marketing visuals
Landing page and UI/UX design components
Own execution of multiple creative variations per concept to support A/B testing and creative iteration.
Ensure assets are mobile-first, thumb-stopping, and designed for performance at scale.
Platform Knowledge & Creative Hygiene
Apply strong working knowledge of Meta creative best practices, including:
Clear visual hierarchy and primary message framing
Safe zones, aspect ratios, and text legibility
Avoidance of policy-risk elements and creative fatigue patterns
Understanding of what typically works for:
Static vs video
UGC-style vs polished creatives
Hooks, overlays, and pacing
Design with awareness of platform-specific nuances for:
Meta (Facebook & Instagram)
TikTok (native, fast-paced, creator-style motion)
YouTube (Shorts and standard video ad formats)
Work closely with Performance teams to iterate creatives based on results, feedback, and testing insights.
AI-Driven Design & Innovation
Leverage AI tools (e.g., Midjourney, DALL·E, Firefly, Runway, Leonardo.ai) to accelerate ideation and production where applicable.
Refine AI-generated outputs through design polish, compositing, and motion enhancement.
Contribute to creative experimentation, rapid prototyping, and new visual approaches for paid media.
Maintain structured creative files, versions, and basic prompt or asset documentation.
Design Craft & Systems Thinking
Create and finalise assets using:
Adobe Photoshop
Adobe Illustrator
Adobe After Effects / Premiere Pro (or equivalent)
Figma
Support the development of reusable templates, modular design systems, and motion formats to improve creative efficiency.
Ensure brand consistency across colour, typography, layout, and motion principles while adapting for performance needs.
Exploration & Learning
Stay current with paid media creative trends, motion formats, and emerging AI-assisted workflows.
Proactively suggest creative innovations, new formats, or execution improvements.
Participate in creative sprints, testing cycles, and post-campaign reviews to improve output quality.
Ideal Behaviour, Qualifications & Skills
Strong execution-focused designer with paid media experience.
Balances creativity with performance thinking — understands that great design must also convert.
Detail-oriented with high standards for craft and finish.
Comfortable working in fast iteration cycles with frequent feedback.
Curious, adaptable, and motivated to improve creative output continuously.
Treats experimentation and iteration as core to the role.
3–5 years of experience in graphic design, motion design, or digital paid media creative.
Proven experience producing high-quality static and motion creatives for paid campaigns.
Proficiency in:
Adobe Photoshop, Illustrator
Figma
Motion tools such as After Effects, Premiere Pro, or similar
Solid understanding of short-form video, animation, and performance-led creative production.
Strong foundation in layout, typography, colour theory, and visual hierarchy.
Nice to have
Experience working with AI-assisted creative tools or workflows.
Familiarity with performance testing frameworks and creative iteration cycles.
Understanding of social-first aesthetics and emerging ad formats across Meta, TikTok, and YouTube.
Key Performance Indicators
Creative Performance Quality: % of paid media creatives approved with minimal revisions.
Platform Hygiene Compliance: Adherence to Meta and platform-specific best practices.
Iteration Velocity: Speed and effectiveness of creative improvements post-feedback.
Innovation Contribution: Introduction of new creative formats or execution approaches.
Adoption & Reusability: Usage of templates, formats, or systems created by the designer.
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