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The Technical Account Manager ensures successful ad campaign launches, monitors pixel tracking, manages client data uploads, troubleshoots dashboards, and offers insights for improvement. They maintain regular communication with clients and address technical challenges.
Technical Account Manager
Location : Bangalore
Shift Timing – EST / PST Time Zone
Responsibilities for Technical Account Manager:
-
New Campaign/New Flight Launches:
- Prior to launch, setting up meeting with dedicated AM to make sure campaign is set up accurately in the DSP
- Pixels are assigned accurately
- Budgets look correct
- Placements are accurate, any audience breakouts are set up correctly
- Geos are accurate
- Creatives are assigned correctly
- Checking set KPIs, Goals
- On launch day, check pacing every day for the first week
Pixels:
- AM to alert Technical AM of any new or existing pixel requests
- AM will work with Technical AM to get these created, Technical AM will send to POC, ensure proper tracking, ensure feeding into any dashboards accurately
- Check to ensure pixels are firing on a regular basis, alerting the team of any concerns
New Creatives:
- AM to alert Technical AM of any new creatives launching and when
- On launch date, AM will ask Technical AM to ensure all creatives are running accurately (QA) based on creative that was sent
1st Party Data Utilization:
- AM to alert Technical AM of any request regarding 1st Party Data upload or utilization
- Technical AM will work with POC to upload, ensure it’s being used correctly for targeting, etc.
Weekly Emails:
- Sending an email everyweek to call out any pixel fire or pacing issues
Misc.
- Troubleshooting issues with the Tableau dashboard, such as data not populating correctly, data missing, etc.
- Subject matter expert focused on Site Tagging Implementation, 1st Party Data Ingestion
- Monitor high-touch campaigns and proactively offer recommendations based on technical setup
- Facilitate meetings to address critical issues and share insights for improvement
Qualifications for Technical Account Manager:
- 1 to 3 years of experience as in a client facing role
-
- Strong technical background with hands-on expertise to work through challenges and events.
- Ability to drive discussions and represent Zeta from a technical standpoint
- Critical thinking regarding people, process, and technology challenges.
- Ability to successfully execute solutions and functionality to optimize client investment.
- Demonstrated ability to identify and mitigate risks, ensuring clients operational health.
- Ability to collaborate within a team to deliver world-class service.
- Experience and familiarity with the following (a plus but not a hard requirement): SQL and Microsoft Excel to create pivot tables, graphs and charts.
- Experience in Microsoft Office and other data analysis programs.
- Demonstrated ability to manage time and prioritize projects to meet deadlines.
- Strong written and verbal communication skills to effectively relate findings to coworkers.
- Excellent critical thinking skills to help solve business problems and make decisions.
- Tendency to pay close attention to small details that could impact results.
- General knowledge of business operations, objectives, strategies, process and information flow.
Top Skills
Excel
MS Office
SQL
Tableau
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