Manage territory sales for MS, HSD, Lubes, and Non-Fuel Retail by developing RO-wise strategies, monitoring performance, supporting franchisees on inventory and infrastructure, ensuring quality and safety compliance, conducting inspections and training, driving customer relationships and new business, and reporting results to zonal and head offices.
Lead and manage sales operations within the assigned territory, ensuring the achievement of sales targets for MS, HSD, Lubes, and Non-Fuel Retail (NFR) products, maintaining high standards of quality and safety, and fostering strong relationships with franchisees and customers.
Responsibilities1. Sales
- Develop and execute Retail Outlet (RO)-wise sales strategy to ensure achievement of the annual sales target of the assigned territory, for MS, HSD, Lubes, and Non-Fuel Retail (NFR) products.
- Monitor sales performance at every assigned RO to ensure alignment with plan.
- Provide actionable insights and recommendations for franchisees to improve sales outcomes.
- Establish strong relationships with existing customers at retail outlets to drive secondary sales.
- Identify prospective customers for retail outlets to drive sales growth.
- Identify new business opportunities and design tailored deals for high-volume customers.
- Conduct market research and competitor analysis to stay informed about industry trends and market conditions.
2. Franchisee Management
- Monitor and manage inventory levels at ROs to prevent stockouts and overstocking of products.
- Support ROs for timely receipt of ordered products, and coordinate with depot managers, transporters, when required.
- Facilitate infrastructure development and modernization activities at ROs, where required.
- Ensure timely communication and facilitate implementation of newly launched promotional schemes to beneficiary ROs.
- Lead efforts to revive inactive retail outlets by identifying the root cause for inactivity and taking action.
3. Quality and Safety Compliance
- Inspect retail outlets periodically to ensure adherence to quality, safety, and regulatory norms.
- Record key quality parameters of products at ROs during routine inspections and perform corrective action in case of non-compliance.
- Ensure the renewal and maintenance of statutory licenses from regulatory bodies.
4. Others
- Coordinate with equipment vendors to ensure timely installation for infrastructure maintenance and development at ROs.
- Procure and distribute uniforms as per the company branding norms, for staff at ROs.
- Conduct training sessions for staff at ROs on ensuring safety and providing excellent customer service.
- Address customer complaints and feedback promptly to maintain high levels of customer satisfaction.
- Prepare reports to track and evaluate sales, safety, and operational performance of ROs, to Zonal and Head Offices, on a periodic basis.
- Educational Qualifications & Certifications:
- An MBA or equivalent degree with a focus on sales, marketing, or management is highly preferred or BE/Btech.
- Relevant certifications in sales and marketing, project management and industry-specific training can be advantageous.
- Relevant Experience:
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6–10 years of relevant experience in Sales and Marketing in the oil and gas industry.
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