Hogarth is the Global Content Experience Company. Part of WPP, Hogarth partners with one in every two of the world’s top 100 brands including Coca-Cola, Ford, Rolex, Nestlé, Mondelez and Dyson. With a breadth of experience across an extensive range of sectors, Hogarth offers the unrivaled ability to deliver relevant, engaging, and measurable content across all channels and media - both established and emerging. The number of channels at our fingertips; the need for speed; and the drive for mass personalisation, all mean that brands need different solutions. Our global team of over 7,500 craft and technology experts brings together creative, production and innovation to help clients navigate this exciting and ever-changing world of today’s content experience.
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. Working at WPP means being part of a global network of more than 100,000 talented people dedicated to doing extraordinary work for our clients. We operate in over 100 countries, with corporate headquarters in New York, London and Singapore. WPP is a world leader in marketing services, with deep AI, data and technology capabilities, global presence and unrivalled creative talent. Our clients include many of the biggest companies and advertisers in the world, including approximately 300 of the Fortune Global 500. Our people are the key to our success. We're committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow.
Overview
Our Transcreation Account Managers (TAM) are responsible for delivering projects on time, on specification and on budget. They must demonstrate a good understanding of project management methodologies and CAT tools, excellent linguistic skills, and knowledge of best practices. The TAM is the key point of contact for their projects and the person who relays information about timings, scope, budget, resources, and changes to the project plan. They have good problem-solving skills, a desire to learn and a passion for languages, cultures, marketing, and advertising.
Responsibilities
Communication
- Displays understanding of the client’s needs to deliver high satisfaction levels in terms of quality and timeliness, share feedback with the wider team and escalate any concerns to the relevant stakeholders
- Acts as the primary client contact for the localisation project delivery, structuring regular status and communications with clients and internal stakeholders, defining scope and approach, setting and managing expectations and deliverables, and troubleshooting issues as they arise and, if required, escalating to their manager
Collaboration
- Partners with Client Service, Production and Finance to ensure a smooth process, proper resource allocation and a superior end result
- Demonstrates strong collaboration skills with internal teams and key external partners to ensure quality and adherence to production guidelines for key deliverables
Process
- Manages small-to-medium projects independently, from initiation through to completion (briefing to billing)
- Works with cross-functional teams in a fast-paced agency environment
- Takes responsibility for the quality of the transcreation and Language services delivered to the client
- Updates glossaries and maintains Translation Memories to capture client feedback/preferences for future reference
- Working with Talent Management, provides constructive feedback to freelance linguists at the end of each project to drive continuous improvement
- Manages client objectives, budget, expectations, deliverables, and timelines and communicates changes/directions to team members
- Keeps projects on track through clear task lists, timing schedules and trackers
- Participates actively and can knowledgably articulate status internally or during client interactions
- Identifies improvements to existing workflow and processes
- Identifies potential project risks and develops contingency plans and if needed, escalates to Senior Transcreation Account Manager and/or Transcreation Team Lead
- Liaises with clients/agencies/suppliers to obtain schedules, briefs, assets, technical specifications
- Ensures the highest quality is always delivered to clients
Financials
- Owns project budget and tracking of all costs throughout the project lifecycle, reconciles estimates to actuals, and resolves budget discrepancies among disciplines, vendors, and clients
- Manages POs, runs financial reporting and bills against project budgets
Essential Skills / Qualifications:
- Overall 8 Years of experience and minimum 3+ years’ proven experience of working in a Localisation Project Management role with a strong emphasis on creative language projects requiring detailed transcreation knowledge
- Understanding of languages and the creative development process as well as quality assurance methodologies
- Proven experience of servicing international clients and managing their projects in multiple markets with multiple stakeholders
- Strong communication skills including solid experience in client communication
- Fluent oral and written English is essential
- Highly organised, detail-oriented, and quality-oriented, and customer-focused with a clear understanding of international brand challenges
- High level of IT literacy and numeracy skills
- Strong skills in prioritisation and time management
- Proven team-working skills
- Complaint management experience
- Ability to innovate, be analytical and think ‘outside of the box’
- Resilience and ability to work under pressure
- CAT Tool / TMS experience
- Ability to work UK business hours (9am – 6pm UK time)
Desirable Skills / Qualifications:
- Work experience in projects involving Production (Digital/Print/Broadcast)
- Vendor Management experience
Any other language skills and capabilities
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Impact and Inclusion
WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
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Hogarth Chennai, Tamil Nadu, IND Office
124, Mount Poonamallee Rd, Manapakkam, DLF Cybercity, Block 8, ,, Chennai, United States, 600089