Wati is the world's leading WhatsApp-first conversational growth platform, empowering businesses to build deeper customer relationships and accelerate revenue growth.Trusted and loved by over 14,000 customers across 100+ countries, Wati has established itself as the premier choice for businesses leveraging WhatsApp and other messaging channels to connect with customers on their platform of choice.In a world where real-time interactions drive growth, Wati's story is all about business growth through conversations.
At Wati, we believe that every conversation matters, whether it's engaging a first-time prospect, nurturing a qualified lead, or deepening relationships with loyal clients. We transform these conversations into opportunities for building relationships, and strong relationships lead to increased revenue.
Our Platform
The AI-native platform simplifies complex business operations by bringing all customer interactions under one intelligent roof. Designed for scalability and ease of use, our solution delivers a measurable ROI while adapting to businesses of all sizes, from emerging startups to established enterprises.
Our Backing & Partnerships
Wati is proudly backed by world-class investors including Tiger Global, Sequoia Capital, DST Global, and Shopify. As a Premium-tier Partner of Meta, Google, and WhatsApp, we maintain the highest standards of integration and platform excellence.
About the Role
We are looking for a Video & Content Marketing Specialist who is passionate about storytelling through multimedia. The ideal candidate will have proven experience in creating engaging product explainer videos, walkthrough tutorials, LinkedIn-native content, and podcasts. You will play a pivotal role in building and managing our YouTube content library and driving awareness across platforms with high-quality, trend-driven video content.
This is a hands-on creative role, ideal for someone who thrives in a fast-paced SaaS environment and understands how to tailor content for different stages of the B2B buyer journey.
Key Responsibilities
Video Creation & Production
- Develop product explainer videos, feature walkthroughs, and demo tutorials for marketing and customer education.
- Create short-form video content optimized for LinkedIn and other social platforms.
- Produce and edit podcasts including audio cleanup, basic mixing, and video podcast formats.
YouTube & Content Management
- Build and manage our YouTube content library with SEO-optimized titles, descriptions, tags, and thumbnails.
- Monitor YouTube analytics to optimize performance and engagement.
Editing & Design
- Perform basic video editing (trimming, transitions, subtitles, animations) and ensure professional-quality output.
- Create supporting graphics, thumbnails, and visuals for video and podcast promotion.
Strategy & Trends
- Stay updated with latest video marketing trends, YouTube algorithms, and B2B SaaS content best practices.
- Collaborate with the marketing team to align content with campaign goals and buyer journeys.
- Repurpose long-form videos into snippets, shorts, and highlight reels for multiple platforms.
- 4+ years of experience in video production, editing, and content marketing, preferably within a B2B SaaS environment.
- Proficiency with tools like Adobe Premiere Pro, Final Cut, After Effects, or similar editing software.
- Familiarity with podcast recording and editing tools (Audacity, Descript, Riverside, etc.).
- Strong understanding of YouTube SEO, LinkedIn video best practices, and social content optimization.
- Basic graphic design skills (Canva, Photoshop, Illustrator) for supporting creatives.
- Excellent communication skills and ability to translate complex SaaS features into engaging stories.
- Self-starter with a portfolio showcasing explainer videos, tutorials, and LinkedIn/YouTube content.
