VP of Demand Generation - Americas

The Vice President of Demand Generation - Americas will provide visionary leadership and strategic direction for the Americas demand generation team, driving initiatives that fuel customer acquisition, retention, and revenue growth. Leading a team of marketing professionals, this role is responsible for developing and executing multi-channel demand generation strategies, pipeline acceleration programs, and marketing initiatives to optimize customer engagement and drive measurable business outcomes. The VP will play a pivotal role in aligning demand generation efforts with company-wide goals, collaborating closely with sales and product marketing to deliver exceptional results.

This leader will own the strategy, planning, execution, and optimization of advertising and demand generation campaigns while managing a multi-million-dollar budget. They will serve as a key member of the marketing leadership team, contributing to executive-level decision-making and representing demand generation in cross-functional and C-suite discussions. The ideal candidate has a proven track record of driving significant business impact, scaling high-performing teams, and effectively communicating performance metrics to senior stakeholders.

What You’ll Do

Strategic Leadership

• Set the vision and strategy for demand generation, aligning with overall company objectives and revenue goals

• Lead a team of directors and 30+ marketing professionals, fostering a culture of innovation, accountability, and excellence

• Collaborate with C-suite executives and cross-functional teams, including Sales, Product Marketing, and Operations, to align marketing initiatives with business priorities

• Serve as the primary advocate for demand generation in executive discussions, ensuring alignment and visibility of key initiatives

Demand Generation Strategy & Execution

• Oversee the development and execution of comprehensive, multi-channel demand generation strategies, including digital, social, and traditional advertising campaigns

• Drive customer acquisition and pipeline progression initiatives that deliver measurable revenue impact

• Lead the creation of marketing programs that enhance conversion rates, promote multi-product adoption, and improve customer retention

• Manage large-scale marketing campaigns, ensuring alignment with brand standards and organizational goals

Performance Optimization

• Define and implement a robust framework for analyzing and optimizing demand generation performance, ensuring maximum ROI on marketing investments

• Leverage data-driven insights to inform strategic decisions, continuously refining programs to improve lead quality, pipeline velocity, and revenue contribution

• Partner with sales leadership to optimize lead flow processes, driving MQL-to-SQL conversion and pipeline progression metrics

• Own the creation and maintenance of a marketing performance dashboard, tracking key KPIs and presenting insights to senior leadership

Team Development & Operations Management

• Provide mentorship, career development, and leadership to directors and their teams, fostering a high-performing, motivated organization

• Oversee the demand generation budget, ensuring strategic allocation of resources to maximize impact

• Manage vendor relationships, negotiating contracts to deliver cost-effective, high-quality services

• Ensure operational excellence and agility across all demand generation functions, promoting efficiency and scalability

What You’ll Need

Minimum Qualifications

• 15+ years of management experience with demonstrated effectiveness building and managing an organization or team

• 10+ years experience in supporting Sales, Product, and/or Marketing teams at a mid-to-large scale multi-geographical organizations

• Undergraduate degree in Marketing, Business, or related field

• Strong track record of scaling measurable business impact through strategic demand generation initiatives

• Exceptional ability to communicate marketing performance insights and recommendations to C-suite executives and senior stakeholders

• Expertise in multi-channel marketing strategies, including digital, social media, and traditional advertising

• Demonstrated success in managing large budgets and optimizing resource allocation

Preferred Qualifications

• VP-level experience, managing large, diverse teams and complex marketing programs

• MBA or advanced degree preferred

• Advanced knowledge of marketing automation platforms, CRM systems, and performance analytics tools

• Visionary leadership with the ability to inspire and align teams toward common goals

• Data-driven mindset with a focus on continuous improvement and measurable outcomes

• Strong collaboration and influencing skills, with a proven ability to build relationships across functions and levels

• Strategic thinker with exceptional problem-solving and decision-making abilities

• Passionate about innovation and staying ahead of industry trends

Travel Requirements & Working Conditions

• Up to 25% to meet with teams in other offices, vendors, and/or suppliers, attend events

• Reliable internet access for remote work

How You’ll Be Rewarded

✅ A discretionary bonus typically paid annually

✅ Restricted Stock Units granted at time of hire

✅ 401(k) match and comprehensive employee benefits package

The salary range represents the low and high end of the salary range for this job in the US. Minimums and maximums may vary based on location. The actual salary offer will carefully consider a wide range of factors, including your skills, qualifications, experience and other relevant factors.

Workiva is an Equal Employment Opportunity and Affirmative Action Employer.  We believe that great minds think differently.  We value diversity of backgrounds, beliefs, and interests, and we recognize diversity as an important source of intellectual thought, varied perspective, and innovation.  Employment decisions are made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression genetic information, marital status, citizenship status or any other protected characteristic.  We strongly encourage and welcome people from historically marginalized groups to apply.

Workiva is committed to working with and providing reasonable accommodations to applicants with disabilities. To request assistance with the application process, please email talentacquisition@workiva.com.
 

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