The Web Channel Manager will drive revenue-generating web experiences and manage content through Adobe Experience Manager while collaborating with internal stakeholders and monitoring website performance.
Description and Requirements
The Team You Will Join
The MetLife Marketing organization is evolving to enable our Next Frontier strategy. The organization has outlined a new vision - to be a customer-centric and data-driven growth engine that takes accountability for contributing meaningful enterprise value and building customer equity.
The organization is on a journey to create a high-performing team equipped with modern capabilities. This will require us to change the organization's expectation of marketing and shift the Marketing focus areas. The expected outcomes of this evolution are 1) growth - marketing as an investment with a predictable contribution to enterprise value, 2) efficiency/effectiveness through a data-driven DNA, 3) capability maturity leading to sophisticated technical and strategic capabilities, and 4) talent alignment to enable a modern, agile marketing organization that nurtures, develops, and attracts top talent.
The Opportunity
To drive growth at scale, the Web Channel team needs a dynamic, data-driven, web production dynamo to deeply understand our clients and work with internal stakeholders in Agile team environment to build revenue-generating web experiences within brand, legal, compliance and ADA standards.
How You'll Help Us Build a Confident Future (Key Responsibilities)
- Deeply understand MetLife's marketing goals and partner closely with internal stakeholders to achieve shared goals
- Define and build revenue-generating web experiences within brand, legal, compliance and ADA standards
- Identify and build web operations and content publishing systems to drive growth for scale
- Author and publish content within Adobe Experience Manager (AEM) on occasion; provide technical guidance and mentoring to authoring team
- Collaborate with Global Design System team to design or tweak AEM components
- Work with business partners to launch country websites, where needed
- Monitor website traffic and performance metrics to identify areas for improvement and make recommendations; diagnose and troubleshoot performance issues
- Run regular site audits for legal, compliance and content value
- Cross-train and keep up-to-date with industry trends, best practices, and emerging technologies
- Manage web channel associates, as needed, and develop their capabilities.
What You Need to Succeed (Required Qualifications)
• Exceptional ability to partner with the business and translate asks into scalable digital solutions
• Outstanding communication and interpersonal skills in a collaborative, cross-functional environment
• Excellent project management and time management skills with experience with Agile
• Ability to work independently, stay organized and self-manage tasks
• Attention to detail and a customer-first mindset
• Bachelor's degree or related military experience
What Can Give You an Edge (Additional Skills)
• 1+ years' AEM authoring experience (AEM certification preferred)
• 1+ years' Adobe experience beyond AEM include Adobe Analytics, Adobe Campaign, Customer Data Platform, Marketo, Adobe Experience Manager (DAM), Adobe Experience Manager Forms, Adobe Target, Adobe Workfront
• Experience working in a global, three-shift environment
The expected salary range for this position is $91,400 - $130,000. This role may also be eligible for annual short-term incentive compensation. All incentives and benefits are subject to the applicable plan terms.
Benefits We Offer
Our U.S. benefits address holistic well-being with programs for physical and mental health, financial wellness, and support for families. We offer a comprehensive health plan that includes medical/prescription drug and vision, dental insurance, and no-cost short- and long-term disability. We also provide company-paid life insurance and legal services, a retirement pension funded entirely by MetLife and 401(k) with employer matching, group discounts on voluntary insurance products including auto and home, pet, critical illness, hospital indemnity, and accident insurance, as well as Employee Assistance Program (EAP) and digital mental health programs, parental leave, volunteer time off, tuition assistance and much more!
About MetLife
Recognized on Fortune magazine's list of the 2025 "World's Most Admired Companies", Fortune World's 25 Best Workplaces™ for 2024, as well as the 2025 Fortune 100 Best Companies to Work For ®, MetLife , through its subsidiaries and affiliates, is one of the world's leading financial services companies; providing insurance, annuities, employee benefits and asset management to individual and institutional customers. With operations in more than 40 markets, we hold leading positions in the United States, Latin America, Asia, Europe, and the Middle East.
Our purpose is simple - to help our colleagues, customers, communities, and the world at large create a more confident future. United by purpose and guided by empathy, we're inspired to transform the next century in financial services. At MetLife, it's #AllTogetherPossible . Join us!
MetLife is an Equal Opportunity Employer. All employment decisions are made without regards to race, color, national origin, religion, creed, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity or expression, age, disability, marital or domestic/civil partnership status, genetic information, citizenship status (although applicants and employees must be legally authorized to work in the United States), uniformed service member or veteran status, or any other characteristic protected by applicable federal, state, or local law ("protected characteristics").
If you need an accommodation due to a disability, please email us at [email protected]. This information will be held in confidence and used only to determine an appropriate accommodation for the application process.
MetLife maintains a drug-free workplace.
$91,400 - $130,000
#BI-Hybrid
The Team You Will Join
The MetLife Marketing organization is evolving to enable our Next Frontier strategy. The organization has outlined a new vision - to be a customer-centric and data-driven growth engine that takes accountability for contributing meaningful enterprise value and building customer equity.
The organization is on a journey to create a high-performing team equipped with modern capabilities. This will require us to change the organization's expectation of marketing and shift the Marketing focus areas. The expected outcomes of this evolution are 1) growth - marketing as an investment with a predictable contribution to enterprise value, 2) efficiency/effectiveness through a data-driven DNA, 3) capability maturity leading to sophisticated technical and strategic capabilities, and 4) talent alignment to enable a modern, agile marketing organization that nurtures, develops, and attracts top talent.
The Opportunity
To drive growth at scale, the Web Channel team needs a dynamic, data-driven, web production dynamo to deeply understand our clients and work with internal stakeholders in Agile team environment to build revenue-generating web experiences within brand, legal, compliance and ADA standards.
How You'll Help Us Build a Confident Future (Key Responsibilities)
- Deeply understand MetLife's marketing goals and partner closely with internal stakeholders to achieve shared goals
- Define and build revenue-generating web experiences within brand, legal, compliance and ADA standards
- Identify and build web operations and content publishing systems to drive growth for scale
- Author and publish content within Adobe Experience Manager (AEM) on occasion; provide technical guidance and mentoring to authoring team
- Collaborate with Global Design System team to design or tweak AEM components
- Work with business partners to launch country websites, where needed
- Monitor website traffic and performance metrics to identify areas for improvement and make recommendations; diagnose and troubleshoot performance issues
- Run regular site audits for legal, compliance and content value
- Cross-train and keep up-to-date with industry trends, best practices, and emerging technologies
- Manage web channel associates, as needed, and develop their capabilities.
What You Need to Succeed (Required Qualifications)
• Exceptional ability to partner with the business and translate asks into scalable digital solutions
• Outstanding communication and interpersonal skills in a collaborative, cross-functional environment
• Excellent project management and time management skills with experience with Agile
• Ability to work independently, stay organized and self-manage tasks
• Attention to detail and a customer-first mindset
• Bachelor's degree or related military experience
What Can Give You an Edge (Additional Skills)
• 1+ years' AEM authoring experience (AEM certification preferred)
• 1+ years' Adobe experience beyond AEM include Adobe Analytics, Adobe Campaign, Customer Data Platform, Marketo, Adobe Experience Manager (DAM), Adobe Experience Manager Forms, Adobe Target, Adobe Workfront
• Experience working in a global, three-shift environment
The expected salary range for this position is $91,400 - $130,000. This role may also be eligible for annual short-term incentive compensation. All incentives and benefits are subject to the applicable plan terms.
Benefits We Offer
Our U.S. benefits address holistic well-being with programs for physical and mental health, financial wellness, and support for families. We offer a comprehensive health plan that includes medical/prescription drug and vision, dental insurance, and no-cost short- and long-term disability. We also provide company-paid life insurance and legal services, a retirement pension funded entirely by MetLife and 401(k) with employer matching, group discounts on voluntary insurance products including auto and home, pet, critical illness, hospital indemnity, and accident insurance, as well as Employee Assistance Program (EAP) and digital mental health programs, parental leave, volunteer time off, tuition assistance and much more!
About MetLife
Recognized on Fortune magazine's list of the 2025 "World's Most Admired Companies", Fortune World's 25 Best Workplaces™ for 2024, as well as the 2025 Fortune 100 Best Companies to Work For ®, MetLife , through its subsidiaries and affiliates, is one of the world's leading financial services companies; providing insurance, annuities, employee benefits and asset management to individual and institutional customers. With operations in more than 40 markets, we hold leading positions in the United States, Latin America, Asia, Europe, and the Middle East.
Our purpose is simple - to help our colleagues, customers, communities, and the world at large create a more confident future. United by purpose and guided by empathy, we're inspired to transform the next century in financial services. At MetLife, it's #AllTogetherPossible . Join us!
MetLife is an Equal Opportunity Employer. All employment decisions are made without regards to race, color, national origin, religion, creed, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity or expression, age, disability, marital or domestic/civil partnership status, genetic information, citizenship status (although applicants and employees must be legally authorized to work in the United States), uniformed service member or veteran status, or any other characteristic protected by applicable federal, state, or local law ("protected characteristics").
If you need an accommodation due to a disability, please email us at [email protected]. This information will be held in confidence and used only to determine an appropriate accommodation for the application process.
MetLife maintains a drug-free workplace.
$91,400 - $130,000
#BI-Hybrid
Top Skills
Adobe Analytics
Adobe Campaign
Adobe Experience Manager
Adobe Experience Manager Dam
Adobe Experience Manager Forms
Adobe Target
Adobe Workfront
Customer Data Platform
Marketo
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