Web3 Marketing Lead, Northeast Asia

Posted 2 Days Ago
Be an Early Applicant
18 Locations
Remote
Senior level
Financial Services
The Role
The Web3 Marketing Lead will develop and implement branding strategies, analyze market trends, and lead customer acquisition and retention campaigns. The role requires collaboration with various departments to align growth initiatives with business objectives in Northeast Asia.
Summary Generated by Built In

OKX will be prioritising applicants who have a current right to work in the advertised locations, and do not require OKX's sponsorship of a visa.

Who We Are

At OKX, we believe that the future will be reshaped by Crypto, ultimately contributing to every individual's freedom. OKX began as a crypto exchange giving millions of people access to crypto trading and over time becoming among the largest platforms in the world. In recent years, we have developed one of the most connected Web3 wallets used by millions to access decentralized crypto applications (dApps). OKX is a trusted brand by hundreds of large institutions seeking access to crypto markets on a reliable platform that seamlessly connects with global banking and payments. In the last year, OKX has expanded into new markets including Australia, Brazil, Netherlands, Singapore, Turkey and the UAE.

 

We are deeply committed to shaping a fairer, more transparent and accessible society through blockchain technology. This is why we publish proof of reserves monthly, and continue to ship new innovative security features.

 

What You’ll Be Doing
  • Strategic Brand and Marketing Planning:

    • Develop and implement brand strategies aligned with the region's business objectives

    • Analyze Web3 market and crypto trends, competition, and user behavior to identify brand opportunities.

  • Marketing Campaign, User Acquisition and Retention:

    • Lead efforts to acquire new customers and retain existing ones through targeted campaigns and initiatives.

    • Optimize customer onboarding processes to enhance user experience and drive loyalty.

  • Cross-Functional Collaboration:

    • Work closely with departments such as global marketing, product, legal & compliance, and customer service to align growth initiatives with Northeast Asia business objectives.

    • Faciliate seamless communication and coordination across teams to ensure cohesive growth strategies.

What We Look For In You

  • At least 6 years of experience in a marketing-focused role within Northeast Asia.

  • Proven track record of devising successful Web3 growth strategies or marketing campaigns and achieving targets.

  • Proficient in data analysis and the use of analytics tools to drive decision-making.

  • Strong leadership, communication, and project management skills.

Perks & Benefits 

  • Competitive total compensation package

  • L&D programs and education subsidy for employees' growth and development
  • Various team building programs and company events

  • Wellness and meal allowances
  • Comprehensive healthcare schemes for employees and dependants
  • More that we love to tell you along the process!

Top Skills

Web3
The Company
Dublin, Dublin
1,073 Employees
Remote Workplace
Year Founded: 2017

What We Do

Founded in 2017, OKX is one of the world’s leading cryptocurrency spot and derivatives exchanges. OKX innovatively adopted blockchain technology to reshape the financial ecosystem by offering some of the most diverse and sophisticated products, solutions, and trading tools on the market. Trusted by more than 20 million users in over 180 regions globally, OKX strives to provide an engaging platform that empowers every individual to explore the world of crypto.

In addition to its world-class DeFi exchange, OKX serves its users with OKX Insights, a research arm that is at the cutting edge of the latest trends in the cryptocurrency industry. With its extensive range of crypto products and services, and unwavering commitment to innovation, OKX’s vision is a world of financial access backed by blockchain and the power of decentralized finance.

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