Lead enterprise content marketing initiatives across industries and buyer personas. Develop and manage data reports, e-books, videos, articles, webinars, and webpages; create briefs, messaging, and outlines; write and edit content; ensure brand consistency; and coordinate with product, regional, demand generation, customer marketing, sales, and creative teams. Use audience insights, SEO, AI-powered tools, and performance metrics to support full-funnel campaigns and editorial planning.