Teams at Brand Arbor Services and Retail LLP

Own performance marketing across Meta, Google, Amazon, marketplaces, and quick-commerce platforms. Plan and optimize campaigns focused on sales, ROAS, customer acquisition, and revenue growth. Manage budgets, bidding, audiences, reporting, and experimentation while analyzing platform data to improve conversion. Partner with marketplace, sales, creative, brand, and marketing teams to support product and market launches and build the company’s digital commerce engine.

Own brand marketing across trade, retail, digital, and on-ground channels for an emerging beverage brand. Manage product, flavour, and market launches; trade marketing programs; retailer activations; POSM; campaigns; agency coordination; market insights; budgets; and effectiveness measurement. Collaborate with sales, distribution, creative, digital, production, and operations teams while spending time in-market and supporting Firki’s growth across new markets.

Leads marketing across Bhopal and Indore, overseeing digital strategy, social media, paid advertising, SEO, email, influencer partnerships, content, trade marketing, retail branding, activations, analytics, and intern management. The role drives brand awareness, community growth, campaign performance, retail visibility, lead generation, and sales through integrated online and offline initiatives.