Fluent, Inc. Inclusion & Diversity

Can you share your personal experience with impostor syndrome? What were some of the challenges you faced entering or advancing in tech?

Many of us face impostor syndrome at various stages in our careers, especially in tech. Personally, I’ve felt it during moments when challenging tasks required me to figure out complex solutions, and I questioned whether I could get it right. It’s that inner voice that makes you second-guess your abilities, even when you’ve succeeded in the past. 

Another significant challenge is balancing doing my job well with staying ahead of industry trends — making sure I’m not just performing but also evolving in a way that adds value to the business. It’s a delicate dance between meeting present expectations and preparing for future shifts that may reshape the industry. But those moments of doubt have often pushed me to grow beyond what I thought I could achieve.

What strategies have you found effective in managing and overcoming impostor syndrome? How has Fluent fostered an inclusive culture that’s allowed you to feel supported in your role?  

One key strategy I’ve used to manage impostor syndrome is reminding myself that not knowing something doesn’t mean I’m inadequate — it just means there’s an opportunity to learn. It’s OK to not have all the answers and embracing that mindset has been crucial. I try to reach out to others, ask questions and surround myself with colleagues who inspire me. 

Finding “your people” helps whether it’s through support groups, mentors, or even peers you connect with. My company has also fostered an inclusive environment through supportive employee resource groups, programs for personal development like LinkedIn learning and most importantly, a culture that values curiosity and growth.

What advice would you give to other women in tech who may be experiencing impostor syndrome in their careers?

My advice to other women in tech facing impostor syndrome is to remember that you’re not alone; many of us feel this way at times. Be kind to yourself and recognize that growth is an ongoing journey. Give yourself permission to not have all the answers and focus on learning instead of perfection. Find allies and mentors who can support you. Most importantly, keep in mind that experiencing impostor syndrome is often a sign that you’re pushing your boundaries and growing, and that’s something to be proud of.