Teams at PUMA Group

Leads commercial analytics and business intelligence for global eCommerce by extracting enterprise data, identifying trends and performance drivers, and creating executive-ready Power BI dashboards, reporting views, and insight narratives. Defines KPI architecture and measurement logic, supports data-quality and reporting standards, and collaborates with data, BI, engineering, and commercial analytics teams to deliver trusted, actionable insights.

Lead quality engineering for membership and loyalty capabilities, designing and executing functional, integration, API, contract, automation, and end-to-end tests. Build reliable test suites, validate loyalty points and personalized recommendations, manage test data, ensure cross-browser and cross-device quality, define testing strategies, and improve coverage using AI-assisted tools. Collaborate with engineering and product teams throughout the software development lifecycle while leading quality engineers in the loyalty and personalization area.

Leads business insights for global eCommerce by analyzing commercial performance across merchandising, pricing, marketing, CRM, content, supply chain, and customer behavior. Identifies anomalies, root causes, risks, and opportunities through hypothesis-led analysis, then delivers prioritized recommendations and executive-ready data stories. Partners with cross-functional and market teams to support performance reviews, planning, and commercial decision-making.