Teams at PUMA Group

Leads PUMA’s eCommerce studio and owns visual direction, image quality, brand alignment, shoot scheduling, sample management, workflow improvement, equipment readiness, staffing, team development, AI-assisted content integration, and budget oversight. Directs production, art direction, styling, and postproduction teams while coordinating with global content and India operations teams to deliver consistent, high-quality imagery at scale.

Develop and maintain cross-platform consumer mobile applications using React Native, TypeScript, and JavaScript. Build reusable components, integrate REST and GraphQL APIs, implement state management, optimize performance, troubleshoot crashes, support testing and CI/CD releases, and apply accessibility and usability principles. Collaborate with product, design, QA, and engineering teams in Agile delivery environments while contributing to code reviews, experiments, and engineering standards.

Leads commercial analytics and business intelligence for global eCommerce by extracting enterprise data, identifying trends and performance drivers, and creating executive-ready Power BI dashboards, reporting views, and insight narratives. Defines KPI architecture and measurement logic, supports data-quality and reporting standards, and collaborates with data, BI, engineering, and commercial analytics teams to deliver trusted, actionable insights.