Teams at Valerie Group

Lead paid media strategy and execution across ecommerce brands, own media budgets, manage buying teams across Meta/Google/TikTok/Amazon, improve acquisition via experimentation and measurement, collaborate cross-functionally, and scale profitable growth.

Build premium, highly interactive, responsive websites from Figma to production using Next.js/React and modern frontend practices. Implement advanced animations (GSAP, Three.js), optimize performance and accessibility, integrate REST APIs and third-party services, and collaborate with Product, Design, and Marketing while owning features end-to-end.

Lead strategy, execution, optimization, and experimentation for paid social campaigns (primarily Meta) across multiple ecommerce brands. Own budgeting, pacing, KPIs, audits, A/B testing, creative collaboration, data analysis, and mentoring to improve ROAS, reduce CPA, and scale profitable campaigns.