Teams at Valerie Group

Own and scale Google Ads across ecommerce brands, managing strategy, budgets, experimentation, bidding, feeds, measurement, and profitability. Lead campaigns across Search, Shopping, Performance Max, YouTube, Display, and Demand Gen. Translate growth targets into channel plans, audit performance, identify opportunities, collaborate cross-functionally, mentor paid media practitioners, and build scalable playbooks and systems for profitable acquisition.

Own and scale creator and affiliate partnerships across ecommerce brands, managing sourcing, outreach, negotiations, briefing, content approvals, attribution, and performance optimization. Build scalable creator pipelines and operating systems while using performance data to improve content, revenue, and paid amplification. Collaborate cross-functionally with Creative, Paid Media, Analytics, Brand, and POD teams, managing multiple creators, campaigns, commercial structures, and growth experiments.

Drives operational execution for a Senior VP across global e-commerce brands. Manages SOWs, cross-functional projects, timelines, risks, budgets, accountability, and commercial delivery. Builds scalable SOPs, workflows, dashboards, and operating systems; supports hiring and onboarding; collaborates with Finance on invoicing and profitability; and improves AI-powered internal automation.