Teams at Weekday, Inc.

Create and manage social media content for a fitness coaching brand, including brainstorming concepts, writing scripts, coordinating shoots, capturing smartphone footage, editing short-form videos, and designing carousels, posts, and Stories. Use Adobe Premiere Pro and Canva to deliver engaging, brand-aligned content while applying strong hooks, pacing, storytelling, and audience-retention principles. Collaborate with trainers and internal stakeholders, meet deadlines, incorporate feedback, and monitor social media trends and performance.

Produces photography, video, short films, social reels, event coverage, portraits, and campaign assets from concept through final delivery. Independently plans and runs shoots, edits footage with color grading, sound, titles, and motion graphics, manages production schedules and media archives, and maintains brand standards. Collaborates with school stakeholders while protecting student privacy and may direct junior or contract creatives.

Lead performance marketing and digital acquisition across e-commerce channels. Develop and optimize paid campaigns, improve ROAS, CAC, conversion rates, and revenue, and use GA4, Google Tag Manager, and Shopify data to identify growth opportunities. Build performance dashboards, develop data-driven creative strategies, conduct A/B testing, optimize budgets and targeting, and collaborate with creative, e-commerce, product, and technology teams to improve customer acquisition and profitability.