Account Based Marketing Manager – APAC Markets

Posted 15 Days Ago
Be an Early Applicant
18 Locations
Mid level
Software
The Role
The Account-Based Marketing Manager will design and execute targeted ABM campaigns focused on key accounts in the APAC region, collaborating with account leadership to enhance engagement and pipeline growth. Responsibilities include campaign management, account research, and driving the ABM strategy within the organization.
Summary Generated by Built In

We’re looking for a full-time Account-Based Marketing Manager (ABM) in Thailand to plan and execute multi-channel and high-touch ABM campaigns for key target accounts within defined APAC segments.

You will join our global Account-Based Marketing team and be responsible for implementing impactful 1:1 ABM campaigns that generate new pipeline, accelerate key deals or expand existing customer relationships.
What you will be doing:

  • Plan and execute multi-channel 1:1 ABM campaigns for key target accounts
  • Partner directly with account leadership and other stakeholders to gather account insights and design tailored messaging and assets aligned with account priorities.
  • Drive the development of our Global ABM program in APAC, expanding the reach and engagement within strategically important retail and consumer brands
  • Be an integral part of the overarching ABM strategy roll-out, embedding and standardizing account-based best practices, and principles across the commercial team.
  • Act as the spokesperson for effective account-based marketing and sales at RELEX

What you’ll bring to the table:

  • Experience: 4 years of proven experience in B2B marketing, preferably within software/ SaaS.  Experience in running 1:1 Account-Based Marketing campaigns.
  • Analytical: Undertake deep account research from multiple internal and external sources, and distill insights into a clear, joint vision between the account and RELEX.
  • Multi-Channel Strategist: Conceptualize, create and monitor multi-channel campaigns (advertising, email, direct mail, and direct outreach) with a single account focus.
  • Rapport Builder: Quickly establish collaborative relationships with the revenue team. Sell new ideas and ways of generating and influencing pipeline, challenging the status quo.
  • Creative Thinker: Create compelling messages tailored to the nuances of each account.
  • Growth Mindset: Passionate about trying new approaches. Proactive in seeking out new ways of adding value. Help to embed a culture of continuous learning within the ABM team.
  • Diligence: Manage multiple campaigns simultaneously and continuously improve based on new insights. Deliver campaigns on time, and within budget.
  • Marketing Technology Savvy: Experience with tools for Marketing Automation, Customer Relationship Management, Digital Advertising, or Account Based Marketing.

What we consider as a bonus:

  • Experience working with Salesforce, HubSpot, LinkedIn Ads, INFLU2, or 6sense.
  • Experience working within an international team.
  • Experience working with creative, content, and commercial teams.
  • Understanding of supply chain and retail planning.

What we offer you in return:

  • A position where you can help retailers and consumer goods companies to reach their ESG initiatives through increased supply chain efficiency, reduced food waste, and an empowered workforce
  • An international focus with learning opportunities in a rapidly growing SaaS company
  • A fun, ambitious, and committed marketing team where all the team members live in 10 different countries but still feel like a family
  • A respectful and professional, yet easy-going atmosphere where individual thinking is encouraged
  • Responsibilities and challenging projects from day one

Are you the one we’re looking for? Apply now and become a part of our RELEX family!

You can apply by sending your CV, resume, and portfolio through the application form as soon as possible. Please note that we will fill this position as soon as we’ve found the right person, so we recommend that you act quickly.

About RELEX:

RELEX Solutions create cutting-edge supply chain and retail planning software. Within our platforms, we have the power and potential to increase adaptability, efficiency and sustainability in the consumer goods and retail value chain. Our impact is tangible; from sustainability and eliminating waste to delighting customers and delivering great tailored tech solutions, we’re curious and passionate challenge-seekers creating the future of retail today. RELEX is trusted by leading brands globally and in Asia Pacific, including CJ Express, Siam Makro, Coles, Pharmacity, and Prince Retail. We have offices across North America, Europe, and the Asia Pacific region.


If you have any questions about this position, Mari from our recruitment team will be happy to answer them (mari.jarvela(at)relexsolutions.com).

RELEX Solutions is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.



The Company
HQ: Helsinki
981 Employees
On-site Workplace
Year Founded: 2005

What We Do

RELEX Solutions is a leading provider of cutting-edge retail optimization software that’s built for the age of Living Retail, where change is the only constant. We help retailers adapt to every future, faster.

Our cloud-native Living Retail Platform delivers pragmatic AI across all retail functions and at retail scale, removing siloes, rigidities and inefficiencies along the way. We offer a fast lane to value that builds from a foundation of radically improved demand forecasting and supply chain optimization. Our customers leverage this enhanced supply chain visibility into exponential benefits — optimizing their space, allocation, workforce, pricing and promotion strategies, all within our unified platform.

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