Account Manager - Web Analytics

Job Description:

• Implement, manage, and maintain web analytics tracking using tools such as Google Analytics, Adobe Analytics, or similar platforms.

• Develop and automate dashboards and reports that highlight key performance indicators (KPIs), trends, and user behavior insights.

• Collaborate with stakeholders to define analytics requirements and deliver timely, accurate reporting.

• Monitor website performance metrics, user engagement, traffic sources, and conversion funnels.

• Translate complex data into clear, actionable insights and present findings to both technical and non-technical audiences.

• Work with developers to validate data collection implementations using tools like Google Tag Manager or other tag management systems.

• Continuously optimize tracking setups to ensure data accuracy and completeness.

• Conduct A/B tests and performance analyses to inform marketing and UX strategies.

• 3–5+ years of experience in web analytics and reporting.

• Hands-on expertise with tools such as Google Analytics (GA4), Adobe Analytics, Google Tag Manager, and Data Studio/Tableau/Power BI.

• Proficient in SQL and/or other query languages for data extraction and manipulation.

• Strong knowledge of website tagging, cookies, and user tracking methodologies.

• Excellent data visualization and reporting skills with the ability to synthesize data into insights.

• Familiarity with marketing platforms (Google Ads, Meta Ads, etc.) is a plus.

• Experience with customer journey mapping and attribution modeling.

• Background in digital marketing or e-commerce analytics.

• Familiarity with JavaScript or debugging tools for tag validation (e.g., Chrome DevTools)

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