Lead and scale a 100-plus-member B2C field sales organization across multiple cities. Own regional go-to-market strategy, revenue targets, sales operations, customer satisfaction, funnel performance, market expansion, and team development. Build scalable governance, incentives, training, and hiring systems while collaborating with marketing, HR, logistics, engineering, product, technology, and post-sales teams. Provide market insights and performance reviews to senior leadership.
About SolarSquare:
At SolarSquare we are building the Home-Energy brand of future India. We help homes switch to rooftop solar and move away from traditional coal electricity. We are a full-stack D2C residential solar brand - designing, installing, maintaining (after-sales) and financing solar systems for home-owners across India.
In 3 years we have scaled to become the leading residential solar brand in India. We are obsessed with quality, customer service and innovating to make it simple for homes to switch to solar. We are looking for leaders to join us in this mission.
Know us a bit better through these links:
- Techcrunch SolarSquare article
- Elevation - Podcast with SolarSquare Founders
- Startup by IIT Grads Helps Indian Homes Run on Zero Electricity, Earns Rs 200 Crore in Revenues
- The Climate Conversations ft Solar Square
- Elevation Capital - SolarSquare
Role Overview
As the Assistant Director of Sales, you will lead a large, fast-scaling B2C field sales team across multiple cities. You will be responsible for revenue targets, market expansion, sales operations, and building a high-performance culture. You’ll work closely with the leadership team to define go-to-market (GTM) strategies, design customer acquisition funnels, and create a data-driven, customer-obsessed sales engine. This is a senior leadership role with high autonomy, ownership, and impact.
Key Responsibilities
🔹 Sales Strategy & Execution
• Design and execute regional GTM strategies to drive revenue growth across assigned geographies.
• Develop actionable plans for market segmentation, pricing, channel development, and product positioning.
• Drive consistent monthly and quarterly performance in terms of sales closures, activations, and customer satisfaction.
🔹 Team Leadership & Development
• Lead and inspire a 100+ member field sales team across Central Maharashtra.
• Build scalable structures and governance mechanisms for daily reviews, incentive alignment, and goal setting.
• Mentor City Managers and Team Leaders to grow into strong second-line leadership.
• Develop training programs and sales enablement strategies to improve productivity and skill levels.
🔹 Customer Centricity & Process Excellence
• Build a customer-first sales engine that delivers delightful experiences from lead generation to installation.
• Coordinate with logistics, design, engineering, and post-sales teams to ensure seamless customer fulfillment.
• Monitor sales funnel metrics to identify bottlenecks and implement process improvements. • Own NPS and customer satisfaction KPIs for the zone
🔹 Business Intelligence & Market Insights
• Conduct regular market research to understand customer behavior, pricing sensitivity, and competitive landscape.
• Leverage data dashboards and CRM reports to track team performance and sales funnel health.
• Present monthly business reviews and insights to senior leadership.
🔹 Cross-Functional Collaboration
• Work with marketing to launch localized campaigns and optimize lead generation.
• Partner with HR and TA to build a robust hiring and onboarding engine for the sales team.
• Collaborate with Product and Tech to provide frontline feedback for new features or tools.
Who We Are Looking For
Must-Have Qualifications
• MBA from a reputed institute or equivalent professional experience.
• 8–10 years of B2C sales experience, preferably in fast-growing startups or consumer industries (e.g., solar, FMCG, telecom, mobility, fintech).
• Proven track record of managing and scaling large field teams (30+ people).
• Demonstrated ability to drive revenue and build operations in multiple cities.
• Age limit up to 35 years
Skills & Traits
• Strong business acumen and analytical problem-solving abilities.
• Deep understanding of field sales dynamics, funnel management, and team motivation.
• Excellent communication, negotiation, and interpersonal skills.
• Strategic thinker with the ability to roll up sleeves and execute in high-pressure situations.
• A bias for action, resilience in ambiguity, and a growth mindset.
Compensation & Benefits
Fixed Salary: Competitive and commensurate with experience
Performance-Based Bonus: Quarterly / annual target-linked incentive
ESOPs: Generous stock options based on leadership impact
Other Benefits: Health insurance, travel allowance, and professional development support
What’s on Offer
• Be a part of SolarSquare’s core leadership team, working on the frontline of India’s clean energy movement.
• High independence and ownership to scale and shape your own business region.
• A chance to work in a high-impact, VC-backed startup with strong growth and learning opportunities.
• Build, manage, and transform the future of home energy for millions of Indian households.
SolarSquare Chennai, Tamil Nadu, IND Office
Chennai, Tamil Nadu, India
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