Associate Director - Content Management - Marketing

Requisition Number: 2355422
Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health optimization on a global scale. Join us to start Caring. Connecting. Growing together.
Primary Responsibilities:

• Own the vision and strategy for Optum Rx's content infrastructure, ensuring scalability, compliance, and efficiency
• Lead creation, governance, and maintenance of a centralized content library and repository for all product and portfolio assets
• Drive innovation in content development processes, including leveraging AI and automation to improve speed, quality, and personalization
• Partner with cross-functional teams (Marketing, Product, Compliance, Technology) to align content strategy with business objectives
• Establish content standards, taxonomy, and metadata frameworks to enable easy search and reuse
• Oversee content lifecycle management, including audits, updates, and retirement of outdated materials
• Provide executive-level reporting on content performance, usage analytics, and optimization opportunities
• Comply with the terms and conditions of the employment contract, company policies and procedures, and any and all directives (such as, but not limited to, transfer and/or re-assignment to different work locations, change in teams and/or work shifts, policies in regards to flexibility of work benefits and/or work environment, alternative work arrangements, and other decisions that may arise due to the changing business environment). The Company may adopt, vary or rescind these policies and directives in its absolute discretion and without any limitation (implied or otherwise) on its ability to do so

Required Qualifications:

• Bachelor's degree
• 10+ years of experience in content strategy, marketing operations, or digital asset management
• Experience with compliance and regulatory requirements in healthcare or highly regulated industries
• Solid understanding of AI-driven content tools and emerging technologies
• Proven leadership in building and managing enterprise-level content systems and governance models
• Proven excellent stakeholder management and communication skills; ability to influence at senior levels

At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone-of every race, gender, sexuality, age, location and income-deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes - an enterprise priority reflected in our mission.
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