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Responsibilities
Campaign Implementation & Technical Setup:
- Ability to update and execute the IO (Insertion Order) information into the Lead Gen platform for each campaign, setting up proper day parting and caps.
- Build out the campaign API from provided documentation to ensure seamless data flow.
- Make sure campaign creative and Q&A parameters (fields and values) are properly input into the Lead Gen Platform for vendors to correctly connect to the data.
- Properly track assets and requirements for each campaign in development/launching.
- Build out campaigns within the Lead Gen Platform utilizing current assets.
- Implement proper pacing within the Lead Gen Platform to ensure effective campaign delivery.
Integration & Testing:
- Test the connection to the client CRM to ensure accurate lead data transfer.
- Conduct thorough testing with vendors to validate that the data matches client directives.
- Provide and conduct test responses relating to API connections to confirm proper integration.
- Confirm that mockups are approved by the client before testing with vendors.
Troubleshooting & Documentation:
- Troubleshoot any issues encountered with testing code and platform integrations.
- Source API documentation and maintain a clear understanding of platform functionalities.
- Source query/question/parameter/field information from Agency teams and the Client.
Communication & Collaboration:
- Ability to keep client and agency teams updated on the status of campaigns and any technical roadblocks.
- Speak to vendors regarding optimization strategies and change requests originating from agency/client teams.
- Engage in client meetings relating to campaign setup and technical aspects.
- Organize the delivery of feedback loops for pacing and optimization efforts.
Asset & Reporting Support:
- Generate mockups based on current requests for both active and potential campaigns.
- Ability to generate creative edits as requested based on mockups or during campaign builds.
- Implement campaign updates within Asana and SharePoint for internal tracking and communication.
- Generate customized decks for new business pitches and internal reporting needs.
Required Skills & Experience
- Proven ability to work with and understand API integrations and data transfer protocols.
- Experience with lead generation platforms and CRM systems.
- Strong technical aptitude and problem-solving skills, with the ability to troubleshoot technical issues independently.
- Excellent attention to detail and a commitment to accuracy.
- Strong organizational skills and the ability to manage multiple tasks simultaneously.
- Effective communication skills, both written and verbal, with the ability to explain technical concepts clearly.
- C# .NET Core – for backend API or integration-related tasks
- MySQL – for backend data management and lead storage
- Redis – for caching or real-time data optimization
- OpenSearch – for advanced search and analytics on lead or campaign data
- Familiarity with project management tools like Asana and document sharing platforms like SharePoint.
Desired Skills & Experience
- Ideally 2-3 years of experience in digital ad operations or a related technical role, with a focus on lead generation processes.
- Experience working directly with advertising vendors and clients.
- Understanding of digital advertising metrics and campaign performance tracking.
Primary Location City/State:
Homebased - Conway, ArkansasAdditional Locations (if applicable):
Acxiom is an equal opportunity employer, including disability and protected veteran status (EOE/Vet/Disabled) and does not discriminate in recruiting, hiring, training, promotion or other employment of associates or the awarding of subcontracts because of a person's race, color, sex, age, religion, national origin, protected veteran, military status, physical or mental disability, sexual orientation, gender identity or expression, genetics or other protected status.
Attention California Applicants: Please see our CCPA/CPRA Privacy Act notice here.
Attention Colorado, California, Connecticut, Maryland, Nevada, New Jersey, New York City, Ohio, Rhode Island, and Washington Applicants: This position is not located in the aforementioned locations but applications for remote work may be considered. For information about this role under state or local equal pay or pay transparency laws, please contact recruit@acxiom.com.
