Hogarth is the Global Content Production Company. Part of WPP, Hogarth partners with one in every two of the world’s top 100 brands including Coca-Cola, Ford, Rolex, Nestlé, Mondelez and Dyson. With a breadth of experience across an extensive range of sectors, Hogarth offers the unrivaled ability to deliver relevant, engaging, and measurable content across all channels and media - both established and emerging. The number of channels at our fingertips; the need for speed; and the drive for mass personalisation, all mean that brands need different solutions. Our global team of over 7,500 craft and technology experts brings together creative, production and innovation to help clients navigate this exciting and ever-changing world of today’s content experience.
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. Working at WPP means being part of a global network of more than 100,000 talented people dedicated to doing extraordinary work for our clients. We operate in over 100 countries, with corporate headquarters in New York, London and Singapore. WPP is a world leader in marketing services, with deep AI, data and technology capabilities, global presence and unrivalled creative talent. Our clients include many of the biggest companies and advertisers in the world, including approximately 300 of the Fortune Global 500. Our people are the key to our success. We're committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow.
Title: AI Business Analyst
Company: Hogarth Worldwide, Chennai (A WPP Company)
Location: DLF Chennai
Type: Permanent
Compensation: Attractive package + relocation benefits
Job Description
Business-technology bridge specialist who translates business requirements into technical specifications for agentic AI solutions and ensures alignment with strategic objectives.
Key Responsibilities
- Gather and analyze business requirements for AI solutions
• Translate business needs into technical specifications
• Conduct stakeholder interviews and workshops
• Perform business process analysis and optimization
• Create user stories and acceptance criteria for AI features
• Support user acceptance testing and change management
• Analyze business impact and ROI of AI initiatives
Technical Skills Required
- SQL, Tableau, Power BI proficiency
• Basic Python/R for data analysis
• Machine learning concepts and statistical analysis
• Business process modeling tools
• Requirements gathering and documentation
• Understanding of AI capabilities and limitations
• Data governance and quality assessment
• Ethics and fairness principles in AI
Experience Level
4+ years business analysis
2+ years AI/data experience
Understanding of AI workflows
Industry domain expertise
Success Metrics
- Identify 20+ viable AI use cases annually
• Achieve 95% stakeholder approval on requirements
• Reduce requirement changes by 40%
• Demonstrate clear ROI for all initiatives
• Enable smooth user adoption of AI solutions
The Company
Hogarth Worldwide is the world’s leading creative content production company. Born to make the best work brilliantly, we combine craft, insight and technology to bring creative work to life for many of the world’s most famous brands.
Founded 13 years ago, Hogarth has grown from a start-up to over 4,500 people, across 30 key cities and is now part of the WPP. Obsessively striving for better is in our DNA, it is the reason for our existence and continues to drive us froward in all that we do, making Hogarth an exciting place to work and a great place to achieve your career ambitions.
Hogarth Values
Heart and Soul: We love what we do. We bring energy and enthusiasm to all our work. We push boundaries, we are never satisfied and always want to find a better way.
Hands on: We don’t wait for things to happen, we get on with it. We are pragmatic and don’t have an ego. We do what it takes to get the job done to the highest standards.
Honest: We are straightforward; we speak openly and clearly. We operate with integrity and live up to our promises.
Happy family: We enjoy working together. We look out for our colleagues. We are an eclectic bunch. We want to work with people from many cultures and demand great things of each other. Even when things get tough, we don’t lose perspective or our sense of humour.
Hungry: We are an inquisitive community. We want to create an environment which inspires ourselves and others to be better. It is important to continuously challenge ourselves and our ways of working. We aim to provide staff with the opportunities to develop and learn.
Hands on
No egos here. Just a shared drive to roll up our sleeves and make great things happen. Every project--big or small, gets our full energy because we believe in doing things right. Every single time. It's how we deliver real results without cutting corners.
Honesty
We are real and authentic – with each other and in our work. Honest, direct communication builds the trust we need to collaborate, grow, and make meaningful things together. It’s not always easy but it’s always worth it.
Heart & Soul
We bring heart to everything we make. Passion, pride and relentless drive push us beyond “good enough” ––because we care deeply about our craft, and we’re always chasing better. We love what we do, and it shows.
Happy Family
Creating a space where everyone feels valued--even when opinions differ, makes this a supportive and inclusive environment for our people. We embrace our differences, celebrate our wins together, and never lose our sense of humor.
Hungry
Curiosity keeps us hungry. We question, experiment, and always seek out what's next. We never settle, and we never stop learning.
WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
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Top Skills
Hogarth Chennai, Tamil Nadu, IND Office
124, Mount Poonamallee Rd, Manapakkam, DLF Cybercity, Block 8, ,, Chennai, United States, 600089
