This is a remote position.
What You’ll Do & How You’ll Make Your Mark:
• Develop & Execute Content Strategy: Craft and implement a robust content strategy tailored to guide buyers through the inbound journey, aimed at boosting both new and existing customer bookings.
• Lead Content Production: Oversee the content production process, ensuring efficiency and quality, and enhance workflow systems to meet production targets.
• Team Leadership: Manage and lead a high-performing Content Marketing team, guaranteeing timely production and publication of content.
• Team Growth and Hiring: Drive the expansion of the Content Marketing team by identifying staffing needs and recruiting top talent to fill these roles.
• Professional Development: Conduct weekly one-on-one meetings with each Content Writer to focus on their professional growth and development.
• Set & Achieve Goals: Establish and monitor KPIs for each team member, ensuring alignment with the broader marketing objectives.
• Cross-Functional Collaboration: Foster and maintain productive working relationships with product teams, leadership, brand teams, and knowledge base teams to ensure a unified approach to content creation.
• Stay Ahead of Trends: Regularly update your knowledge by following major SEO publications and industry news to continuously refine our SEO and content strategies.
Who You Are & What You’ll Need to Succeed:
• Proven Leadership: Demonstrated ability to directly manage three or more subordinates effectively, leading projects and workgroups with strong leadership skills.
• Educational Background: Bachelor’s degree in Marketing, Communications, or a related field, or equivalent professional experience.
• Content Marketing Experience: 6-8 years of experience in content marketing, with a proven track record of successful strategies and campaigns.
• Team Management Experience: At least 2 years of experience managing a content marketing team.
• Inbound Marketing Expertise: In-depth knowledge of the inbound methodology and customer value journey.
• Project Management Skills: Proficiency with project management tools such as MS Planner, Jira, and Confluence.
• Content Creation Experience: Experience in creating detailed briefs for designers and writers, ensuring content aligns with strategic goals.
• Analytical Skills: Strong analytical abilities with experience in Google Analytics, WordPress, and other relevant digital marketing tools.
• SEO Expertise: Solid experience with SEO principles and content writing that optimizes visibility and engagement.
• Lifelong Learner: A naturally curious mindset with a commitment to staying informed about industry trends and best practices.
Why You’ll Love Working With Us:
• Dynamic Team Environment: You will be joining a team that is dynamic, focused on results, and constantly pushing the boundaries in the digital marketing world.
• Career Growth Opportunities: We support professional development and provide opportunities to advance within the company.
• Competitive Compensation and Benefits: We offer a competitive salary package, including comprehensive health benefits and retirement plans.
• Work-Life Balance: Committed to maintaining a balanced work environment with flexible scheduling options to suit your lifestyle.
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