Content Strategist

Working at Atlassian
Atlassians can choose where they work - whether in an office, from home, or a combination of the two. That way, Atlassians have more control over supporting their family, personal goals, and other priorities. We can hire people in any country where we have a legal entity. Interviews and onboarding are conducted virtually, a part of being a distributed-first company.
Your Future Team
This role is on the Learning Content Design team in the Marketing organization. We are committed to building world-class learning content experiences and programs to drive product adoption for all of our customers.
About the Role
As a Content Strategist, you will play a key role in driving a content strategy that supports customer adoption through learning. You'll own and evolve the vision for a digital hub of curated resources and our instructor-led content strategy, ensuring they deliver high-value, actionable content aligned with customer needs. Collaborating cross-functionally, you'll craft and execute strategic content plans that empower customers throughout their journey. This role is ideal for a strategic thinker with a passion for creating impactful, user-focused content experiences at scale.
Key Responsibilities
Content Strategy & Planning

• Own the organization, governance, and evolution of a digital adoption content hub, ensuring it provides relevant, high-quality resources aligned with customer needs and product milestones.
• Lead content strategy initiatives for our instructor-led content programs, ensuring it supports but the needs of our training partners and customers.
• Collaborate cross-functionally with customer success, marketing, design, and engineering teams to align learning content initiatives with business goals and customer outcomes.
• Use data and customer insights to continuously assess content performance and inform content planning, prioritization, and optimization efforts.
• Support the execution of content projects that support customer learning and adoption.

Collaboration & Partnership

• Partner with the Learning Solutions & Programs team to guide the development of high-touch programs that will drive enterprise engagement.
• Contribute to the planning and prioritization of content projects, balancing business goals and team capacity.
• Work closely with cross-functional teams (e.g., Learning, Product, Marketing) to ensure content is integrated into customer-facing channels and initiatives.
• Support the adoption of learning content by communicating its value and purpose to internal stakeholders.

Research, Measurement & Improvement

• Maintain a comprehensive understanding of Atlassian Learning's content catalog to provide recommendations that meet the needs of different programs.
• Gather and analyze feedback, data, and research to inform content decisions and measure impact.
• Conduct content audits and recommend improvements to enhance quality and effectiveness.
• Stay current on learning trends and best practices, applying new insights to content strategy and planning.

Communication & Influence

• Clearly communicate project goals, progress, and outcomes to team members and stakeholders.
• Share content strategy concepts and best practices with peers, contributing to a culture of learning and quality.
• Help facilitate discussions and support team members in navigating change and implementing new initiatives.

Systems & Content Architecture

• Contribute to the planning and organization of content models and structures to support learning journeys.
• Apply knowledge of information architecture and content management systems to improve content discoverability and user experience.

Required Skills & Experience

• Experience in content strategy, curriculum design, instructional design, or related fields, with a track record of delivering impactful content projects through partnership and influence.
• Excellent communication and collaboration skills; able to work effectively with diverse teams.
• Experience working with and strategizing for enterprise-level customers.
• Strong analytical skills; able to use data and feedback to inform content decisions.
• Understanding of customer learning needs, instructional design principles, and content governance.
• Experience working with contractors or cross-functional teams to deliver content (as a partner, not as a developer).
• Adaptability and a commitment to continuous improvement.

What You'll Bring

• A passion for customer learning and high-quality content experiences.
• Strong execution skills and attention to detail in strategy and planning.
• Demonstrated ability to collaborate and build relationships across teams.
• Curiosity and a growth mindset, always seeking to learn and improve.
• Business acumen and the ability to align your work with organizational goals.

Benefits & Perks
Atlassian offers a wide range of perks and benefits designed to support you, your family and to help you engage with your local community. Our offerings include health and wellbeing resources, paid volunteer days, and so much more. To learn more, visit go.atlassian.com/perksandbenefits .
About Atlassian
At Atlassian, we're motivated by a common goal: to unleash the potential of every team. Our software products help teams all over the planet and our solutions are designed for all types of work. Team collaboration through our tools makes what may be impossible alone, possible together.
We believe that the unique contributions of all Atlassians create our success. To ensure that our products and culture continue to incorporate everyone's perspectives and experience, we never discriminate based on race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. All your information will be kept confidential according to EEO guidelines.
To provide you the best experience, we can support with accommodations or adjustments at any stage of the recruitment process. Simply inform our Recruitment team during your conversation with them.
To learn more about our culture and hiring process, visit go.atlassian.com/crh .