Develops and executes digital marketing campaigns across SEO, SEM, social media, email, content, and paid advertising. Manages digital platforms, performs keyword research, optimizes website content, creates and publishes marketing assets, and analyzes campaign performance using analytics tools. Collaborates with design, content, and sales teams to meet business goals while staying current with digital marketing trends and best practices.
1. Develop and execute digital marketing campaigns across channels(SEO, SEM, social media, email, content, and paid advertising).
2. Manage company’s presence on digital platforms (Google, LinkedIn, Instagram, Facebook, YouTube, etc.).
3. Conduct keyword research, optimize website content, and improve rankings through SEO strategies.
4. Plan and execute paid campaigns (Google Ads, Meta Ads, LinkedIn Ads).
5. Create, manage, and publish engaging content (blogs, videos, creatives).
6. Track, analyze, and report campaign performance using tools like Google Analytics, Search Console, etc.
7. Collaborate with design, content, and sales teams to align marketing efforts with business goals.
8. Stay updated with the latest trends, tools, and best practices in digital marketing.
Requirements
- Bachelor’s
degree in Marketing, Business, or related field.
- 1–3 years of
proven experience in digital marketing (adjust based
on level).
- Strong
understanding of SEO/SEM, social media, and content
marketing, Email Marketing ,Meta Ads..
- Hands-on
experience with Google Ads, Facebook Ads Manager, and
other digital platforms.
- Proficiency in
analytics tools (Google Analytics, Data Studio, etc.).
- Knowledge of
basic design/video editing tools (Canva, Photoshop,
Premiere Pro – preferred).
- Excellent
communication and creative thinking skills.
- Ability to
work independently as well as in a team.
Benefits
PF & ESI
Bonus
Performance Appraisal
Career Growth
Opportunities
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