Banyan Software provides the best permanent home for successful enterprise software companies, their employees, and customers. We are on a mission to acquire, build and grow great enterprise software businesses all over the world that have dominant positions in niche vertical markets. In recent years, Banyan was named the #1 fastest-growing private software company in the US on the Inc. 5000 and amongst the top 10 fastest-growing companies by the Deloitte Technology Fast 500. Founded in 2016 with a permanent capital base setup to preserve the legacy of founders, Banyan focuses on a buy and hold for life strategy for growing software companies that serve specialized vertical markets.
Job Title: Digital Marketing Manager
Department: Marketing
Reports to: CEO and Fractional Director of Marketing
Job Type: Full-Time
Job Timings: 3 pm to 11 pm IST
Vivid Reports is a portfolio company of Banyan Software.
Vivid Reports is simple to use, yet powerful software for financial reporting, budgeting, and monitoring KPIs backed by intuitive analysis tools.
Every month, over 12,000 financial professionals trust Vivid to consolidate financials, manage changes, and distribute reports – securely - to stakeholders.
CFOs choose Vivid for the sophistication and flexibility of our framework, ease of use, and ability to turn standardized reports into an engaging analysis workspace.
Job Profile:
We are seeking a highly skilled and motivated Digital Marketing Manager to lead our SEO, PPC, and SEM efforts. The ideal candidate will be proficient in generating compelling content, possess technical expertise for website landing pages, can manage automations and lead activity in Hubspot and have solid design skills.
This role demands a creative and analytical thinker who can seamlessly integrate various digital marketing strategies to drive brand growth, leads and customer engagement. Additionally, the Digital Marketing Manager will support partner marketing efforts to enhance our collaborative marketing initiatives.
Your focus in this role is visioning, planning, building and optimizing digital demand generation.
Key Responsibilities:
1.SEO, PPC, and SEM Management:
Develop, implement, and manage SEO strategies to improve organic search rankings and drive traffic.
Oversee PPC campaigns across various platforms (Google/Bing, social media) to maximize ROI.
Conduct keyword research, competitive analysis, and ongoing optimization of SEM efforts.
2.Content Generation:
Create engaging, high-quality content for blogs, websites, social media, and other digital platforms.
Collaborate with internal teams to develop content strategies aligned with specific campaigns, SEO activity and marketing goals.
Ensure all content is optimized for SEO and resonates with the target audience.
3.Technical Website and Hubspot Management:
Maintain and update the company website, ensuring optimal performance, usability, and SEO.
Plan to update and tune pages to be lead generating.
Utilize Hubspot for email marketing, lead generation, and customer relationship management.
Implement technical SEO improvements and monitor site health and performance.
4.Design Skills:
Create visually appealing graphics, layouts, and templates for digital marketing campaigns.
Work with design tools (e.g., Adobe Creative Suite, Canva) to produce marketing collateral.
Ensure brand consistency and visual appeal across all digital channels.
5.Analytics and Reporting:
Monitor and analyze website, campaign, and content performance using analytics tools (Google Analytics, Hubspot, etc.).
Prepare regular reports on SEO, PPC, and overall digital marketing performance.
Make data-driven decisions to optimize and improve marketing strategies.
6.Collaboration and Project Management:
Work closely with cross-functional teams (Sales, Product, Design) to ensure cohesive marketing efforts.
Manage multiple projects and campaigns simultaneously, meeting deadlines and budget requirements.
Stay up-to-date with industry trends, best practices, and emerging technologies.
7.Support Partner Marketing Efforts:
Collaborate with partners to develop and execute joint marketing campaigns.
Coordinate with partner marketing teams to ensure alignment and consistency in messaging and branding.
Track and analyze the performance of partner marketing initiatives and provide recommendations for improvement.
Qualifications:
> Bachelor’s degree in Marketing, Communications, or a related field.
> 5-7 years of experience in digital marketing, with a focus on SEO, PPC, and SEM.
> Proven experience with content creation and technical website management.
> Proficiency in Hubspot, Google Analytics, Google Ads, and other relevant tools.
> Strong design skills with experience using Adobe Creative Suite, Canva, or similar.
> Excellent written and verbal communication skills.
> Strong analytical skills and the ability to interpret data and make informed decisions.
> Ability to manage multiple projects in a fast-paced environment.
> Creative thinker with a passion for digital marketing and staying ahead of industry trends.
> We have a strong preference toward candidates that can demonstrate their financial acumen and, in particular, understanding of financial reporting. This includes prior work in financial reporting (accounting roles), MBA or similar financial education, entrepreneurship, or family business management where you were accountable for producing financial statements.
Experience in partner marketing and collaboration is a plus.
How to Apply:
Please submit your resume, cover letter, and a portfolio showcasing selected content and/or design work and performance metrics achieved in similar work.
We look forward to reviewing your application.
Diversity, Equity, Inclusion & Equal Employment Opportunity at Banyan: Banyan affirms that inequality is detrimental to our Global Teams, associates, our Operating Companies, and the communities we serve. As a collective, our goal is to impact lasting change through our actions. Together, we unite for equality and equity. Banyan is committed to equal employment opportunities regardless of any protected characteristic, including race, color, genetic information, creed, national origin, religion, sex, affectional or sexual orientation, gender identity or expression, lawful alien status, ancestry, age, marital status, or protected veteran status and will not discriminate against anyone on the basis of a disability. We support an inclusive workplace where associates excel based on personal merit, qualifications, experience, ability, and job performance.
