Digital Marketing Manager
Bangalore, India
Who are we?
Aarki is an AI-driven company specializing in mobile advertising solutions designed to fuel revenue growth. We leverage AI to discover audiences in a privacy-first environment through trillions of contextual bidding signals and proprietary behavioral models. Our audience engagement platform includes creative strategy and execution. We handle 5 million mobile ad requests per second from over 10 billion devices, driving performance for both publishers and brands. We are headquartered in San Francisco, CA, with a global presence across the United States, EMEA, and APAC.
The role?
As Digital Marketing Manager, you’ll be the engine behind Aarki’s demand generation. You’ll manage campaigns across email, paid media, website, and ABM programs to drive pipeline, while ensuring flawless post-event follow-up and nurturing. Beyond execution, you’ll bring a sharp eye for analytics: using GA4, heatmaps, bounce/loss analysis, and funnel diagnostics to constantly refine our approach. You’ll work closely with content, product, field marketing, and sales to deliver campaigns that convert, measure impact, and continuously optimize performance.
What will you do?
- Email Marketing & Automation: Build, launch, and optimize nurture campaigns, workflows, and post-event follow-up in HubSpot to move prospects through the funnel.
- Web & CRO: Manage Aarki’s website, landing pages, and SEO optimization. Run A/B and multivariate tests; analyze heatmaps, scroll depth, and bounce rates; and translate insights into conversion improvements.
- Digital Campaigns: Execute and continuously optimize paid campaigns across LinkedIn, Google, and programmatic channels to drive demand, pipeline, and account engagement goals.
- ABM Programs: Partner with sales to design and run targeted account-based campaigns for high-value prospects, ensuring messaging and offers align with buyer needs.
- Webinars & Virtual Events: Partner with product marketing and sales to plan, promote, and execute webinars that drive engagement and pipeline. Own end-to-end digital support, including registration campaigns, live digital engagement, and post-webinar follow-up/nurture programs.
- Analytics & Funnel Diagnostics: Use GA4, HubSpot, and other analytics tools to monitor campaign performance, funnel progression, and lead loss. Deliver actionable insights that refine targeting, creative, and budget allocation.
- Pipeline & ROI Impact: Translate marketing performance into business impact by measuring contribution to pipeline and revenue. Build dashboards and reports for leadership visibility.
- Post-Event Process: Own digital follow-up campaigns for events (emails, remarketing, content pushes) to ensure lead engagement and measurable pipeline outcomes.
- Cross-Functional Collaboration: Work closely with content, product marketing, and sales to align campaigns with business objectives and ensure consistent messaging across touchpoints.
- Process & Optimization: Identify and implement new tools, workflows, and best practices to scale digital marketing impact efficiently.
What are we looking for?
- 3–5 years of B2B digital marketing experience (preferably in SaaS, adtech, or martech).
- Ability to leverage AI tools for campaign optimization, personalization, and reporting.
- Proven track record with marketing automation platforms (HubSpot preferred).
- Hands-on experience with paid channels (LinkedIn Ads, Google Ads).
- Strong knowledge of website optimization, SEO basics, CRO testing, and behavior tracking (heatmaps, funnel analysis, bounce-rate reduction).
- Familiarity with ABM strategies and tactics.
- Strong analytical mindset: comfortable with Google Analytics 4, HubSpot reporting, and campaign dashboards.
- Excellent communication and project management skills.
- Nice to have:
- Experience with programmatic media.
- Knowledge of intent data platforms (e.g., 6sense, Demandbase).
- Experience integrating events into digital campaigns.
