Manage and optimize Google Ads campaigns across Search, Display, Performance Max, YouTube, Demand Gen, and Remarketing. Responsibilities include budget allocation, bid optimization, keyword and audience research, A/B testing, conversion tracking, analytics, dashboard creation, competitor analysis, and landing-page funnel optimization. The role focuses on improving lead quality, conversion rates, acquisition costs, ROAS, and overall campaign efficiency.
Job Description: Google Ads Specialist (Digital Marketing)
Position Overview:
We are seeking a results-driven Google Ads Specialist to plan, execute, optimize, and scale paid search and display campaigns across Google Ads. The ideal candidate will have strong analytical skills, hands-on experience managing advertising budgets, and a proven track record of driving high-quality leads, conversions, and return on ad spend (ROAS).
Key ResponsibilitiesCampaign Strategy & Management:
- Plan, create, and manage Google Ads campaigns across Search, Display, Performance Max, YouTube, Demand Gen, and Remarketing.
- Conduct keyword research and audience analysis to identify growth opportunities.
- Develop campaign structures aligned with business goals and customer journeys.
- Manage daily campaign operations, including budget allocation, bid adjustments, and audience targeting.
Performance Optimization
- Monitor campaign performance and optimize for key metrics such as CTR, CPC, CPA, Conversion Rate, ROAS, and Quality Score.
- Perform A/B testing on ad copy, landing pages, creatives, and bidding strategies.
- Identify and implement opportunities to improve conversion rates and reduce acquisition costs.
- Analyze search term reports and implement negative keyword strategies.
Tracking & Analytics
- Set up and maintain conversion tracking using Google Tag Manager, Google Analytics 4 (GA4), and Google Ads.
- Monitor attribution models and conversion paths to improve campaign effectiveness.
- Use AI & Build dashboards and generate regular performance reports with actionable insights.
- Ensure data accuracy and tracking integrity across campaigns.
Landing Page & Funnel Optimization
- Collaborate with design, content, and development teams to improve landing page performance.
- Recommend CRO (Conversion Rate Optimization) initiatives based on user behavior and campaign data.
- Ensure consistency between ad messaging and landing page experience.
Market & Competitor Analysis
- Conduct competitor research and benchmark campaign performance against industry standards.
- Stay updated on Google Ads platform changes, automation features, and digital marketing trends.
- Identify new opportunities for audience targeting, campaign expansion, and market penetration.
Required Qualifications
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 2–5 years of hands-on experience managing Google Ads campaigns.
- Strong understanding of Search, Display, Performance Max, YouTube Ads, and Remarketing.
- Experience with Google Analytics 4, Google Tag Manager, and conversion tracking.
- Proficiency in Microsoft Excel or Google Sheets for data analysis.
- Excellent analytical, problem-solving, and communication skills.
Preferred Qualifications
- Google Ads Certifications.
- Experience with CRM integrations and lead management systems.
- Knowledge of SEM principles and landing page optimization.
- Experience managing monthly ad budgets of ₹10 lakhs+/month or equivalent.
- Familiarity with tools such as SEMrush, Ahrefs, Looker Studio, Hotjar, or similar platforms.
- Familiarity with AI Tools like Claude for execution, analysis and automation of regular tasks.
Key Performance Indicators (KPIs)
- Cost Per Lead (CPL)
- Cost-per-Opportunity (CPO)
- Cost Per Acquisition (CPA)
- Return on Ad Spend (ROAS)
- Conversion Rate
- Lead Quality Score
- Budget Utilization Efficiency
What Success Looks Like
- Consistently achieving or exceeding lead and revenue targets.
- Improving campaign efficiency while maintaining lead quality.
- Identifying and scaling profitable audience segments and campaigns.
- Delivering actionable insights that contribute to overall business growth.
Job Type: Full-Time
Experience: 2–5 Years
Location: Chennai, Teynampet
Department: MassCampaigns/Ads Team
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