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Hitachi

Digital Marketing Specialist

Job Posted 12 Days Ago Posted 12 Days Ago
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Chennai, Tamil Nadu
Senior level
Chennai, Tamil Nadu
Senior level
The Digital Marketing Specialist will manage paid advertising campaigns, optimize website SEO, develop email marketing strategies, and implement social media strategies while ensuring alignment with company values.
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Location:

Chennai, Tamil Nadu, India

Job ID:

R0075636

Date Posted:

2025-02-14

Company Name:

HITACHI ENERGY TECHNOLOGY SERVICES PRIVATE LIMITED

Profession (Job Category):

Sales, Marketing & Product Management

Job Schedule: 

Full time

Remote:

No

Job Description:

Business Information:

“The Hitachi Energy Indian Operations Center (INOPC) is a competence center with around 2600+ skilled engineers who focus on tendering, engineering, planning, procurement, project Management, functional system testing, installation supervision, documentation and commissioning.”

Your Responsibilities:

  • Implement paid advertising campaigns (e.g., Google Ads, Facebook Ads, LinkedIn Ads). Assists with the oversees strategy, budget allocation, targeting, and optimization of paid media efforts.

  • Focuses on optimizing the website and content to improve organic search rankings. Conducts keyword research, on-page optimization, link building, and technical SEO audits.

  • Develops and executes email marketing campaigns, including newsletters, product launches, promotional offers, and more. Manages subscriber lists, segmentations, and A/B testing.

  • Act on the BU/HUB Level within global campaigns and email creations

  • Support HUBs with email creations, webpages and paid Social Media campaigns.

  • Living Hitachi Energy’s core values of safety and integrity, which means taking responsibility for your own actions while caring for your colleagues and the business

Your background:

  • Engineering or any equivalent degree with 7+ years of relevant experience

  • Social media strategy, content creation, analytics, and customer engagement.

  • SEO best practices, Google Analytics, keyword research tools, content optimization, and technical SEO.

  • PPC campaign management, analytics, budget management, and conversion tracking.

  • Email marketing platforms (e.g., Eloqua), segmentation, copywriting, and automation.

Qualified individuals with a disability may request a reasonable accommodation if you are unable or limited in your ability to use or access the Hitachi Energy career site as a result of your disability. You may request reasonable accommodations by completing a general inquiry form on our website. Please include your contact information and specific details about your required accommodation to support you during the job application process.This is solely for job seekers with disabilities requiring accessibility assistance or an accommodation in the job application process. Messages left for other purposes will not receive a response. 

Top Skills

Eloqua
Email Marketing
Facebook Ads
Google Ads
Google Analytics
Keyword Research Tools
Linkedin Ads
Ppc
Seo

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