The EU Marketing Analytics Director will need to lead a group of product managers, data scientists, software engineers, and data engineers in developing innovative products that leverage various analytics methodologies along with an ever-increasing mix of Generative AI functionality. Additionally, this individual and the team they manage will provide consulting and analytics services to a wide variety of internal automotive retail and commercial marketing clients. The individual will be responsible for engaging with and supporting the EU Marketing team leveraging the Chennai, India based resources.
Responsibilities
Collaborate with Product Managers and internal customers to define opportunity for advanced analytics to improve marketing performance
Demonstrate technical and domain knowledge to gain internal customer confidence and collaboration
Own the development of analytic research and proof-of-concept development along with the product teams to advance marketing analytics products and services
Collaborate with product teams to ensure that solutions are deployed seamlessly
Collaborate internally and externally to identify new and novel data sources and explore their potential use in developing actionable business insights
Apply strong working knowledge of Generative AI, machine learning, and statistical modeling to develop and improve analytic models in key fixed marketing optimization tools including Media Mix Modeling and Multi-Touch Attribution.
Interpret analytic results and communicate them to technical and non-technical audiences, cross-functional teams and leadership
Provide internal consulting services to EU Marketing and various Ford internal teams.
Provide technical guidance on solution techniques and best practices to balance desirability, feasibility, and viability tradeoffs
Lead and develop teams of data scientists, software engineers, and data engineers focused on applying advanced analytic techniques and developing custom analytics solutions
Vendor and agency management including working with agencies as key analytic data integrator and provider of significant modeling functions including attribution and media mix modeling
Lead managers and teams in core Ford areas including product management; OKR development and tracking; roles expectation; and Ford Operating System Behaviors
Manage the demand and workflow through the team to ensure optimal customer value delivery
Ensure team’s Generative AI increasing knowledge, skills, and innovation
Work to provide challenging opportunities to drive team member recruitment and retention
Position Requirements:
Undergraduate data science/analytics or other quantitative degree (Math, Physics, Computer Science, etc.) with substantial data science/analytics experience
Significant Gen AI knowledge and experience
Deep understanding of the marketing domain and how to apply various analytics methodologies and solutions to marketing problems
Experience leading analytic model development through implementation
Passion for applying advanced analytic techniques and research to solve real world problems
Proficiency working with internal business customers and a passion for understanding their challenges and “intimate knowledge of the problem”.
Thought leader for how advanced analytics can be applied in new marketing domains
Strong team player, with the ability to collaborate well with others, solve problems and actively incorporate input from various sources
Strong interpersonal and leadership skills, with proven abilities to communicate complex topics to leaders and peers in a simple and clear manner
Comfortable working in an environment where problems are not always well-defined
Inquisitive, proactive, and interested in learning new tools and techniques
Passion for growing and developing team members
Preferred Qualifications:
Advanced data science/analytics or quantitative degree (Math, Physics, Computer Science, etc.)
Material automotive marketing/analytics experience
Experience developing and implementing Gen AI solutions in the marketing analytics domain
Experience with Product Driven Operating Model including agile, Jira based development
Experience building, developing, and inspiring a mixed team of data scientists, software engineers, and data engineers
