Job Summary
Responsible for designing, implementing, and maintaining customer data workflows and real-time personalization strategies using Adobe Experience Platform (AEP) and Real-Time CDP (RTCDP). This includes data integration, identity resolution, audience segmentation, and activation across marketing channels.Job Description
Core Responsibilities
1. Data Integration & Management
- Design and configure schemas using Adobe’s Experience Data Model (XDM).
- Ingest and transform data from various sources into AEP.
- Create and manage datasets, ensuring alignment with business needs.
- Apply data quality rules and validate data integrity.
2. Real-Time CDP Configuration
- Build and maintain Real-Time Customer Profiles.
- Configure identity namespaces and graphs for cross-channel personalization.
- Enable audience segmentation and activation for real-time use cases.
3. AEP Administration
- Manage user roles, permissions, and sandbox environments.
- Monitor system health and ensure compliance with data governance policies.
4. Data Activation & Personalization
- Integrate RTCDP with downstream systems (e.g., marketing platforms, analytics tools).
- Enable real-time decisioning and omni-channel personalization.
- Configure source connectors for data ingestion from external systems.
5. Testing & Validation
- Create and maintain test profiles to validate journeys and messages.
- Conduct QA on data flows and personalization logic.
Employees at all levels are expected to:
- 3+ years of hands-on experience with AEP and RTCDP.
- Strong knowledge of data modeling, ingestion, and transformation.
- Experience with identity resolution and audience segmentation.
- Proficiency in SQL, Python, JavaScript, or similar languages.
- Familiarity with APIs, SDKs, and streaming data ingestion tools.
- communities.
Disclaimer:
- This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.
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Education
Bachelor's DegreeWhile possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.Certifications (if applicable)
Relevant Work Experience
2-5 YearsComcast is an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.