Set up, manage, optimize, and monitor Facebook advertising campaigns. Develop campaign strategies, test audiences and creatives, write conversion-focused ad copy, coordinate landing pages, manage budgets, analyze dashboard results, and keep clients updated. The role also involves client meetings, cross-functional collaboration with web, design, and content teams, and developing performance-improvement ideas across multiple projects.
Roles and
Responsibilities
- Set up campaigns in accordance to client
requirements.
- Constantly optimize the
campaign to get the best results
- Engaging with clients to understand their requirements and
translating into appropriate digital
initiatives.
- Develop and manage the
strategy setup for the campaigns
- Design and implement meaningful and actionable audience and
creative tests.
- Writing
copies for Facebook Ads that drive conversions
- Checking the consistency of Facebook Ad Copy tone and
language vis-à-vis Landing page and vice
versa
- Creating and choosing landing
pages according to the target audience
- Optimizing landing page that suits the
campaign
- Daily monitoring of results
and improving ads
- Testing
variations of ads to determine the best performing
one
- Manage budgets on a daily, weekly
and a monthly basis to keep spend optimised.
- Work with the web development, design team and content
team
- Generate results from the
dashboard and keep client updated always
- Initiate client meetings at regular
intervals
- Actively participate in
ideating strategies for clients
Requirements
Required Candidate Profile
- Minimum 1 year of experience with Facebook
Ads
- Must have worked with the
Facebook Ads Dashboard extensively
- Comprehensive understanding of Facebook's Advertising
Policies
- Must have worked on creating
and coordinating an effective landing page
- Amazing writing and verbal communication
skills
- A spark of creativity is a
bonus
- Stay abreast of the
ever-changing tools, trends of Facebook Ads
- Ability to manage multiple projects at the same
time
- Excellent attention to
detail
- Display a consistent level of
enthusiasm
- Should be a team
player
- Keen on Problem
solving
- Positive attitude with
ability to motivate oneself
echoVME Chennai, Tamil Nadu, IND Office
Chennai, Tamil Nadu, India
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