NIQ is building the future of Marketing Effectiveness with a platform that moves beyond dashboards and reporting into always-on, harmonized, activation-ready data systems.
As Senior Data Strategist – Data Ecosystem & Integrations, you will own and lead the data ecosystem vision for our Data Management as a Service (DMaaS) platform. This role sits at the intersection of data strategy, platform partnerships, client architecture, and forward-deployed execution.
Key Responsibilities
1. Lead the Data Ecosystem & Partner Network
You will define and scale a world-class data ecosystem that enables customers to seamlessly ingest, harmonize, and activate data across ad platforms, data warehouses, analytics systems, and external data partners.
2. Client Data Strategy & Forward-Deployed Enablement
Act as a trusted advisor to enterprise clients, assess their data infrastructure, design integration architectures, and guide forward-deployed engineers to execute scalable pipelines.
3. Build the Differentiation Layer
Ensure harmonized, agent-ready, activation-capable data systems that differentiate the platform from traditional ETL and reporting tools.
Experience & Skills
• 8–12+ years in data strategy, analytics engineering, or marketing data platforms
• Deep experience with marketing and advertising data ecosystems
• Strong client-facing communication and leadership
Why This Role Matters
You will define the data foundation that powers autonomous marketing decisioning, AI agents, and next-generation effectiveness measurement.
Additional InformationOur Benefits
- Flexible working environment
- Volunteer time off
- LinkedIn Learning
- Employee-Assistance-Program (EAP)
NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process, including résumé screening, candidate assessments, interview scheduling, job matching, communication support, and certain administrative tasks that help streamline workflows. These tools are intended to improve efficiency and support fair and consistent evaluation based on job-related criteria. All use of AI is governed by NIQ’s principles of fairness, transparency, human oversight, and inclusion. Final hiring decisions are made exclusively by humans. NIQ regularly reviews its AI tools to help mitigate bias and ensure compliance with applicable laws and regulations. If you have questions, require accommodations, or wish to request human review were permitted by law, please contact your local HR representative. For more information, please visit NIQ’s AI Safety Policies and Guiding Principles: https://www.nielseniq.com/global/en/ai-safety-policies.
About NIQ
NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.
For more information, visit NIQ.com
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Our commitment to Diversity, Equity, and Inclusion
At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence. All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit the https://nielseniq.com/global/en/news-center/diversity-inclusion
