Manage and optimize Google Ads and SEM campaigns across Search, Display, Performance Max, Shopping, and YouTube. Conduct keyword and competitor research, monitor budgets and performance, perform A/B testing, analyze conversion data, and improve CTR, Quality Score, conversions, and ROI. Track campaigns with GA4 and Google Tag Manager, prepare performance reports, follow advertising policies, and collaborate with SEO, Content, and Sales teams to improve lead generation.
Overview
We are looking for a passionate and result-oriented Google Ads (AdWords) / SEM Executive to join our digital marketing team. The ideal candidate should have hands-on experience in planning, executing, monitoring, and optimising paid search campaigns to generate quality leads and maximise ROI.
Key Responsibilities
- Plan, create, and manage Google Ads campaigns (Search, Display, Performance Max, Shopping, and YouTube).
- Conduct keyword research and competitor analysis.
- Optimise
- campaigns to improve CTR, Quality Score, conversions, and ROI.
- Monitor daily campaign performance and budget allocation.
- Perform A/B testing for ad copies, landing pages, and bidding strategies.
- Track campaign performance using Google Analytics and Google Tag Manager.
- Generate weekly and monthly performance reports.
- Analyze conversion data and recommend improvements.
- Stay updated with Google Ads policies and industry trends.
- Collaborate with the SEO, Content, and Sales teams to improve lead generation.
Required Skills
- Strong knowledge of Google Ads.
- Experience with Google Analytics (GA4).
- Knowledge of Google Tag Manager (GTM).
- Keyword research using Google Keyword Planner and other SEO tools.
- Understanding of CPC, CPA, CTR, ROAS, Conversion Rate, and Quality Score.
- Basic knowledge of SEO and landing page optimization.
- Strong analytical and reporting skills.
- Good communication and problem-solving abilities.
Preferred Qualifications
- Bachelor's degree in Marketing, Business, Computer Science, or a related field.
- Google Ads Certification is preferred.
- Experience in B2B SaaS or Software Product Marketing is an added advantage.
Experience
- 1–3 years of experience in Google Ads / SEM.
- Freshers with Google Ads certification and hands-on project experience may also apply.
Similar Jobs
Artificial Intelligence • Consumer Web • Edtech • Enterprise Web • HR Tech • Social Impact • Generative AI
Lead enterprise content marketing initiatives across industries and buyer personas. Develop and manage data reports, e-books, videos, articles, webinars, and webpages; create briefs, messaging, and outlines; write and edit content; ensure brand consistency; and coordinate with product, regional, demand generation, customer marketing, sales, and creative teams. Use audience insights, SEO, AI-powered tools, and performance metrics to support full-funnel campaigns and editorial planning.
Top Skills:
Ai-Powered Content ToolsAioGeoSeo
Artificial Intelligence • Big Data • Healthtech • Information Technology • Machine Learning • Software • Analytics
Owns the architecture, engineering standards, and technology roadmap for a secure healthcare data platform across AWS, Azure, and Databricks. Designs ingestion, lakehouse, interoperability, governance, privacy, analytics, and operational reporting solutions. Establishes standards for Spark, Python, SQL, data quality, observability, metadata, CI/CD, infrastructure as code, and disaster recovery. Leads healthcare data interoperability, security architecture, proofs of concept, performance assessments, technical roadmaps, and executive decision support.
Top Skills:
Amazon EventbridgeAmazon S3Apache IcebergSparkAthenaAuto LoaderAWSAws LambdaAws Secrets ManagerAws Step FunctionsAzureCi/CdClinical NlpCloudwatchCptDatabricksDatabricks SqlDatabricks WorkflowsDelta LakeEcsEksFhir R4Hl7 V2Icd-10Infrastructure As CodeJSONKmsLlmsLoincMlopsNdjsonOmop CdmPysparkPythonRxnormSnomed CtSnowflakeSQLSreTrinoUnity CatalogXML
Digital Media • Information Technology • News + Entertainment
Designs, develops, and optimizes scalable data pipelines and structures for analytics and downstream apps. Implements SQL transformations, ingestion frameworks, cloud data solutions (Snowflake, Databricks), ensures data quality, lineage, and governance, and mentors junior engineers while improving internal tools and automation.
Top Skills:
AirflowSparkAWSAws S3AzureCi/CdDatabricksDbtGCPIcebergPythonSnowflakeSQL
What you need to know about the Chennai Tech Scene
To locals, it's no secret that South India is leading the charge in big data infrastructure. While the environmental impact of data centers has long been a concern, emerging hubs like Chennai are favored by companies seeking ready access to renewable energy resources, which provide more sustainable and cost-effective solutions. As a result, Chennai, along with neighboring Bengaluru and Hyderabad, is poised for significant growth, with a projected 65 percent increase in data center capacity over the next decade.
