Creates campaign graphics and short-form video content for social media and digital platforms. Collaborates with marketing teams on campaign concepts, follows brand guidelines, monitors digital trends, and optimizes creative performance for engagement and reach. Manages multiple design projects, meets deadlines, and uses visual storytelling to promote the brand.
The Graphic Designer will be responsible for creating high-impact campaign creatives and engaging short-form video content (Reels) aligned with digital marketing strategies. The role requires strong creative thinking, hands-on design expertise, and an understanding of current social media trends.
Key Responsibilities:
- Design and develop campaign creatives for social media and digital platforms
- Create engaging short-form video content (Reels) for brand promotion
- Collaborate with the marketing team for campaign concepts and execution
- Ensure creatives are aligned with brand guidelines and campaign objectives
- Stay updated with latest digital trends and audience engagement strategies
- Optimize creatives for better reach, engagement, and performance
- Manage multiple design projects and deliver within deadlines
Requirements
- Minimum 2+ years of experience in graphic design and social media creatives
- Hands-on experience in Reels / short-form video creation (portfolio mandatory)
- Proficiency in Adobe Photoshop, Illustrator, After Effects, and Premiere Pro
- Strong understanding of digital marketing trends and audience behavior
- Creative mindset with strong visual storytelling abilities
- Good communication and collaboration skills
- Ability to manage multiple tasks in a fast-paced environment
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