Our Story
Building a new company in the recession of 2007 was no ordinary task. Yet with passion and foresight, we charted our course, helping to transform the way consumers engage with their phones.
Over the last 17 years, InMobi has built a global Advertising Platform that powers our customers’ growth by helping them engage their audiences and drive real connections.
InMobi has also built a second unicorn, Glance, which is advancing digital consumption and creating a new wave of disruption. Present on 400M devices across India, SEA, Japan and the US – Glance is one of the largest content platforms globally with~200M daily active users.
Position Summary
We are seeking an experienced Head of Demand Product Marketing to lead our global product marketing initiatives. In this high-impact role, you will develop and execute go-to-market strategies, product positioning, and messaging that distinguish our product in a competitive mobile ad tech landscape.
Your focus will be on scaling our messaging globally as you manage product launches, collaborate with cross-functional teams, and create compelling sales and marketing materials. Your leadership will be instrumental in shaping our demand-side product marketing team and managing team performance, driving market leadership, and contributing to our rapid growth.
In this role, you will unify InMobi’s various platforms, products, and offerings for the demand side into a cohesive proposition within the programmatic ecosystem. You will provide a horizontal layer across multiple InMobi platforms, focusing on new and renewed investment areas like Addressability, Audience, Creative Solutions, and Measurement, all while driving the broader product strategy and go-to-market initiatives.
The Impact You’ll Make
- Develop market positioning, materials, processes, and products that differentiate InMobi’s offerings (including sales enablement tools, presentations, case studies, whitepapers, videos, and thought leadership).
- Collaborate with Sales, Business Development, Marketing, and cross-platform Product Management teams to create a consistent and compelling product message that effectively promotes InMobi products.
- Work closely with the sales training team to prepare sellers for client meetings and industry events.
- Incubate alpha and beta products from launch to scale for major customers and sales support teams.
- Serve as the liaison between teams to bridge the gap between client feedback and InMobi, enabling adaptations to improve our products and market responsiveness.
- Collaborate cross-functionally to establish KPIs for measuring product success, assess experimental results, and communicate progress to key stakeholders.
- Continuously evaluate and adjust marketing strategies to respond to changing market dynamics and competitive conditions.
- Become an expert on our customers through collaboration and market research, defining and determining their needs, experiences, and expectations.
- Refine our positioning through competitive analysis, including win/loss assessments.
- Partner with marketing teams (field marketing, design, and digital marketing) to develop comprehensive plans for content, research, demand generation, PR, brand design, and product education across major markets.
The Experience You'll Need
- 10 years of relevant functional experience.
- 3-5 years of management experience.
- Experience in product marketing, business strategy or product strategy, ideally in a SaaS environment.
- Experience working on multiple products at various stage of maturity.
- Exceptional communication skills, oral and written.
- Strong narrative making and content writing skills - including sales enablement tools, presentations, case studies, whitepapers, customer videos, points of views, and thought leadership.
- Strong problem-solving and conceptual thinking skills.
- Ability to work cross-functionally across time zones, and in a team and/or matrix environment.
- Ability to influence key stakeholders across regions.
The InMobi Culture
At InMobi, culture isn’t a buzzword; it's an ethos woven by every InMobian, reflecting our diverse backgrounds and experiences.
We thrive on challenges and seize every opportunity for growth. Our core values of thinking big, being passionate, showing accountability, and taking ownership with freedom —guide us in every decision we make.
We believe in nurturing and investing in your development through continuous learning and career progression with our InMobi Live Your Potential program.
InMobi is proud to be an Equal Employment Opportunity and we make reasonable accommodations for qualified individuals with disabilities.
Visit https://www.inmobi.com/company/careers to better understand our benefits, values and more!
