Lead Content Strategist

Role Overview:

We are seeking a highly experienced Lead Content Strategist to lead and scale our global content strategy from India. This is a senior Individual Contributor role that combines strategic thinking with hands-on content creation to support brand awareness, demand generation, and pipeline growth across global markets.


Working closely with US-based Marketing, Product, Sales, and Executive Leadership teams, you will develop compelling thought leadership, executive communications, long-form content, and social media campaigns that position the organization as a trusted industry leader. This role requires exceptional storytelling, business acumen, and the ability to translate complex technology topics into engaging narratives for enterprise audiences.

Key Responsibilities:

Content Strategy & Execution

• Translate global marketing priorities into a structured, execution-ready content strategy and editorial calendar.
• Develop high-quality content, including: Thought leadership articles, Whitepapers and eBooks, Case studies and customer success stories, Blog articles and website content.
• Develop compelling messaging aligned to enterprise buyer personas, including CIOs, CTOs, business leaders, and digital transformation executives.
• Ensure content supports brand positioning, demand generation, and business growth objectives.

Social Media Strategy & Executive Thought Leadership

• Develop and execute the organization's organic social media content strategy, with a primary focus on LinkedIn.
• Create engaging executive thought leadership, company page content, and campaign-specific social assets.
• Repurpose long-form content into platform-native formats, including short-form posts, carousels, and content snippets.
• Partner with Demand Generation teams to amplify campaigns across digital channels.
• Monitor engagement, analyze performance, and continuously optimize content based on insights.

Content Production & Editorial Excellence

• Own the end-to-end content development lifecycle as a hands-on contributor.
• Research, write, edit, and refine high-quality content across multiple formats.
• Develop content briefs and manage production timelines with internal stakeholders and external vendors, as needed.
• Establish editorial standards and ensure consistency in messaging, quality, and brand voice across all content.

Stakeholder Collaboration

• Partner closely with Growth Marketing, Partner Marketing, Product Marketing, Sales, Demand Generation, and Executive Leadership teams.
• Translate technical and business concepts into compelling customer-focused narratives.
• Influence cross-functional stakeholders to align messaging, campaign priorities, and content strategy.

Brand Voice & Quality Assurance

• Maintain consistency in brand voice, tone, messaging, and editorial quality.
• Continuously refine content based on market trends, customer insights, and leadership feedback.

Performance & Optimization

• Partner with SEO and Digital Marketing teams to optimize content for organic visibility, engagement, and lead generation.
• Measure content performance using defined KPIs and leverage insights to continuously improve content effectiveness. 

Qualifications:

Required Experience

• Bachelor's degree in Marketing, Communications, Journalism, English, Business, or a related field; a Master's degree or MBA is preferred.
• 8–12 years of experience in B2B Content Marketing, Content Strategy, or Content Development.
• Experience within IT Services, Technology Consulting, or Enterprise SaaS organizations.
• Proven experience creating high-quality content for executive, business, and technical audiences.
• Experience collaborating with global stakeholders, particularly US-based teams.

Skills & Expertise

• Exceptional written, verbal, and editorial communication skills, with strong storytelling and narrative development capabilities.
• Demonstrated experience creating executive thought leadership, executive communications, and LinkedIn/social media content.
• Ability to translate complex technical concepts into compelling business narratives.
• Strong understanding of SEO, digital content strategy, and content optimization best practices.
• Experience using AI-assisted content creation tools to enhance productivity while maintaining editorial quality, brand consistency, and content accuracy.
• Familiarity with content management systems (CMS), content analytics, marketing automation platforms, and social media management tools.
• Strong stakeholder management, collaboration, planning, prioritization, and project management skills.

Behavioral Competencies

• High ownership mindset with the ability to operate independently.
• Strong organizational skills with the ability to manage multiple priorities and deadlines.
• Collaborative and adaptable, with the ability to work effectively across globally distributed teams.
• Confident in influencing stakeholders and embracing feedback for continuous improvement.
• Results-oriented with a bias for action and a commitment to delivering high-quality outcomes.

Preferred Skills:

• Experience in Digital Transformation, Cloud, Data, or Managed Services.
• Experience supporting executive communications or leadership ghostwriting.
• Experience working within a global offshore/onshore delivery model.
• Familiarity with content analytics, social media management tools, and marketing platforms.