The Regional Sales Manager will drive growth by leading account strategies and managing client relationships for influencer marketing campaigns, collaborating cross-functionally to optimize revenue and brand engagement.
Job Summary :
Regional Sales Manager will lead conversion & growth of regional brands accounts for IM campaigns acting as primary strategic partner & commercial owner for clients. Build & execute strategies to maximize revenue, margin & share of wallet across brand portfolio. Cross-functional collaboration to deliver integrated influencer solutions aligned with client’s objectives.
About the team:
Team is responsible for driving revenue through strategic commercialization of the company’s owned fictional and non-fictional IP assets. The team partners with national and regional brands leverage these IPs into influencer marketing campaigns, delivering impactful brand narratives and measurable business outcomes. Working cross-functionally with content, marketing, and sales units, the team develops innovative partnership models that enhance brand engagement and IP value playing a critical role in maximizing the commercial potential and visibility of the company’s creative assets.
Key Responsibilities:
- Develop annual and quarterly strategic account plans per regional brand, with clear revenue, margin, and penetration targets by category and campaign type
- Identify, build, and pitch scalable influencer “packages” (e.g., cross‑platform creator bundles, category solutions, seasonal IPs) mapped to brand/category growth priorities.
- Translate client brand/category strategies into influencer marketing roadmaps (e.g., launch, consideration, advocacy, social commerce) for each regional brand
- Work with internal influencer / creator teams to curate the right mix of macro, micro, and nano creators by category, audience, region, and platform for regional deals
- Lead commercial and legal negotiations with regional brands, including scope, rate cards, package pricing, SLAs, usage rights, exclusivities, and cancellation terms.
- Futuristic agenda to be able to tap in Adex to JHS & JS products.
Skills & Attributes for success:
- Strong client relationship & negotiation expertise - established relationship with LCS & MM regional brands, prior hand on experience in agency or media sales, with strong understanding of how brands & agencies operate in respective markets
- Expertise in Digital metrics & campaign execution - experience in planning, executing & optimising digital advertising or branded content campaigns for clients
- Understanding of IM domain - fair understanding of IM principles incl. creator discovery, pricing models, content planning, campaign execution & measurement
- Strong sales planning & revenue achieving abilities.
* Preferred Education & Experience:
- Master’s in business administration with 8-10 years of work experience in related field
- Strong experience in key account management, enterprise sales, or strategic partnerships in Media Industry.
About Us :
Perched firmly at the nucleus of spellbinding content and innovative technology, JioStar is a leading global media & entertainment company that is reimagining the way audiences consume entertainment and sports. Its television network and streaming service together reach more than 750 million viewers every week, igniting the dreams and aspirations of hundreds of million people across geographies.
JioStar is an equal opportunity employer. The company values diversity and its mission is to create a workplace where everyone can bring their authentic selves to work. The company ensures that the work environment is free from any discrimination against persons with disabilities, gender, gender identity and an other characteristics or status that is legally protected.
Top Skills
Campaign Execution
Content Planning
Digital Advertising
Digital Metrics
Influencer Marketing
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