Owns end-to-end marketing and communications for the Bhumi Fellowship, including recruitment campaigns, campus outreach, email and WhatsApp journeys, social media, storytelling content, partnerships, and press materials. The role manages budgets, applicant funnels, performance analytics, growth channels, and campaign optimization while guiding associates, interns, and volunteers. Success depends on increasing youth awareness, applicant quality and volume, brand visibility, and conversion through creative, data-driven, and AI-enabled marketing.
About the role
We are looking for a hands-on, creative Marketing & Communications Manager to drive the growth and brand positioning of the Bhumi Fellowship as one of India’s most aspirational youth leadership opportunities, owning the execution of Fellowship recruitment campaigns end to end.
Success in this role means:
- Establishing Bhumi Fellowship as a top-of-mind opportunity among purpose-driven youth
- Meeting Fellowship applicant targets with a high-quality pipeline through insight-led, well-executed campaigns
- Leveraging AI-enabled marketing, automation, and data insights to scale reach, personalization, and conversions
You will work closely with the program, partnerships and Marcomms teams, reporting to the Senior Manager – Marcomms, to accelerate the Fellowship’s growth and influence.
About the Program
The Bhumi Fellowship is designed to bring in smart young people to transform Indian education.
This professional programme will develop youth into change leaders who enable schools to function better as an ecosystem.
By 2035, 400 change leaders will impact over 3 million children across India.
Primary Responsibilities
- Plan and execute innovative marketing and communication initiatives using industry best practices to build the Bhumi Fellowship brand among youth audiences
- Design, run and optimise targeted online and offline recruitment campaigns to meet Fellowship applicant targets, including campus outreach and email/WhatsApp journeys on Salesforce Marketing Cloud.
- Plan and coordinate on-field production of storytelling content, including videos, testimonials and impact stories that authentically showcase the Fellowship journey.
- Track and manage the allocated Fellowship marketing budget, monitoring cost per applicant and improving campaign efficiency
- Guide and support associates, interns and volunteers on the Fellowship marketing team to ensure ownership and strong execution
Other Responsibilities
- Oversee the creation of marketing materials, digital content, campaign assets, and press releases to ensure consistent, high-quality messaging across all platforms.
- Lead the social media strategy to strengthen the visibility and engagement of the Bhumi Fellowship
- Collaborate closely with Fellows, alumni, and program teams to capture and amplify powerful stories, experiences, and impact from the Fellowship.
- Track campaign performance and the applicant funnel using data and analytics, and share monthly insights and recommendations with the Senior Manager – Marcomms
- Continuously identify new growth channels, partnerships, and innovative approaches to expand Fellowship reach and brand visibility.
Educational Qualification/Experience
- 4-6 years of experience in a marketing / communications role, with hands-on campaign execution.
- Bachelor's/Master’s degree in marketing, journalism, business, or related field.
- Prior experience of working or volunteering with NGOs.
Knowledge & Skill sets required
- Creatively curious mind with a flair for copywriting and content creation for traditional as well as new-age social media channels.
- Good understanding of web analytics, digital and social media marketing
- Ability to leverage AI-driven marketing tools and automation frameworks to improve efficiency, personalization, and campaign ROI
- Expert level written and verbal communication skills
- Good verbal communication skills in Tamil
- Use latest measurement frameworks for performance-driven marketing.
- An effective storyteller and build the brand using related and consistent content
- Should be tech savvy. Knowledge of marketing tech stack is good to have
- Willingness to work in a multicultural environment, network and collaborate with volunteer coordinators based out of cities where Bhumi is present.
Others
- Designation: Manager – Marketing and Communications
- Remuneration: 10-12 LPA
- Scope: Full Time
- Reporting to: Senior Manager - Marcomms
- Expected Joining Date: Immediate
- Location: Chennai
- Minimum Commitment (in years): 2
Bhumi Chennai, Tamil Nadu, IND Office
Chennai, India
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Lead the Bhumi Fellowship’s marketing and communications strategy to strengthen brand positioning, attract high-quality applicants, and expand reach among purpose-driven youth. Responsibilities include developing online and offline campaigns, managing budgets and ROI, overseeing storytelling and content production, leading social media, analyzing campaign performance, identifying growth partnerships, and mentoring the marketing team. The role also requires collaboration with Fellows, alumni, volunteers, and leadership to amplify impact and achieve recruitment goals.
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