The Associate Product Marketing Manager is responsible for setting the content strategy and calendar, creating diverse content for various audiences throughout their customer journey, and collaborating with marketing heads on product positioning. They will also enhance marketing campaigns based on effectiveness data and manage content production processes while ensuring creativity and project ownership.
Role: Associate Product Marketing Manager/Product Marketing Manager
Primary Responsibilities:
- Setting the vision for our content strategy and editorial calendar.
- Developing a diverse content portfolio, directed to both technical and non-technical audiences, and serving the entire customer journey, from awareness to purchase and post-sales
- Serving as an expert on dropthought’s platform, customer needs, and competitive landscape in order to accelerate adoption and usage
- Working with the Heads of Marketing to create core product positioning and messaging
- Working with customers and partners to understand business requirements for translation into sales tools, and uncovering successes to create case studies
- Monitor the effectiveness of marketing campaigns and programs to make data-driven enhancements
- Create customer-facing content along the buyer's journey as well as sales enablement assets.
- Editing and improving writing sourced from teams across the company.
- Manage content calendar for dropthought by working with different stakeholders to develop and publish content.
You can be a great match, if you fulfill the following criteria:
- BA/BS in business or related field; MBA preferred
- 3-5 years of hands-on B2B content marketing experience – ideally in the enterprise SaaS space
- Outstanding written and verbal communication skills
- Demonstrated expertise in nurturing a target audience across various platforms and formats such as, blog, email, and social media to drive traffic and convert
- Experience developing content across a variety of mediums, including short-form (email scripts, ads and social media posts) and long-form (white papers, ebooks, long articles).
- Understanding of content production processes including design, layout, reviews, and approval
- Creativity. Someone who is willing to bring an endless supply of new ideas. This role offers LOTS of room to think creatively.
- Ownership. Someone who is comfortable taking on projects and seeing them through to completion. Someone whom colleagues can count on to work independently.
Role: Associate Product Marketing Manager/Product Marketing Manager
Primary Responsibilities:
- Setting the vision for our content strategy and editorial calendar.
- Developing a diverse content portfolio, directed to both technical and non-technical audiences, and serving the entire customer journey, from awareness to purchase and post-sales
- Serving as an expert on dropthought’s platform, customer needs, and competitive landscape in order to accelerate adoption and usage
- Working with the Heads of Marketing to create core product positioning and messaging
- Working with customers and partners to understand business requirements for translation into sales tools, and uncovering successes to create case studies
- Monitor the effectiveness of marketing campaigns and programs to make data-driven enhancements
- Create customer-facing content along the buyer's journey as well as sales enablement assets.
- Editing and improving writing sourced from teams across the company.
- Manage content calendar for dropthought by working with different stakeholders to develop and publish content.
You can be a great match, if you fulfill the following criteria:
- BA/BS in business or related field; MBA preferred
- 3-5 years of hands-on B2B content marketing experience – ideally in the enterprise SaaS space
- Outstanding written and verbal communication skills
- Demonstrated expertise in nurturing a target audience across various platforms and formats such as, blog, email, and social media to drive traffic and convert
- Experience developing content across a variety of mediums, including short-form (email scripts, ads and social media posts) and long-form (white papers, ebooks, long articles).
- Understanding of content production processes including design, layout, reviews, and approval
- Creativity. Someone who is willing to bring an endless supply of new ideas. This role offers LOTS of room to think creatively.
- Ownership. Someone who is comfortable taking on projects and seeing them through to completion. Someone whom colleagues can count on to work independently.
Standard
Bahwan CyberTek Chennai, Tamil Nadu, IND Office
148, Rajiv Gandhi Salai(OMR), Okkiyam Thoraipakkam, , Chennai, India, 600 097
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